Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... count on your brand to reduce some of their hassles and anxieties, and provide top quality for their family. Walgreens In the spot “New Parent,” Walgreens reflects how when raising a first child, moms and dads are inundated with new, uncertain experiences coupled with a severe lack of time, so their pharmacy interactions should be intuitive and stress-free. The brand boasts that it makes life easier for parents with delivery services, the ability to refill prescriptions by taking a ...
The Parent Trap Jun 11, 2016 family parenting dads moms ... , such as by reducing the number of product choices or offering delivery or subscription services to save them time and energy. The brands that give people a boost of confidence when it comes to parenting and help remove some of the stresses in their lives will form the deepest connection and win customer loyalty and dollars.Action ItemsDon’t tell people how to parent; rather, encourage them to go with their gut and emphasize that they know their children the best. That’s not to say brands shouldn’t ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... company hopes to inspire more businesses to be better LGBT allies. Brands can learn from these recent public mishaps, where staff weren’t properly trained on how they should uphold high standards of equality: Lowe’s When a Lowe’s customer refused to allow a delivery driver into her home because he was Black, the home goods retailer agreed to send a different driver. Although Lowe’s corporate ultimately fired the manager who made the poor decision to acquiesce to the customer’s racism and spoke to ...
Buy Not Mar 05, 2016 marketing retail social consciousness activism shopping ... down its website for the day, but this year, the online-only clothing retailer took a different approach by creating a Black Friday Fund. It continued operations as usual, but donated 35% of profits towards the creation of a wellness program for its L.A. factory workers. The decision was born out of the brand’s commitment to full transparency. Indeed, it polled workers on the benefits they wanted to add, determining a goal of $110,600 to cover onsite doctor’s visits, grocery delivery and kitchen ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... throughout the night to deliver 1,900 boxes filled with winter gear. PIZZA HUT To spread good cheer this past holiday season, Pizza Hut surprised people in Orem, Utah who had ordered its Triple Treat Box by bringing a private concert to their door. Along with the deliveryman, they were greeted by carolers and musicians, while crowds formed outside to enjoy the goodwill. TESCO Last December, Thai grocery chain Tesco Lotus Express surprised people in Bangkok with free mugs of tea delivered by ...
Green Rush Jun 16, 2015 food & beverage health & wellness drugs ... marijuana use, and some (Alaska, Colorado, Oregon, and Washington) have even legalized possession—Gen Ys’ open-minded nature and tremendous spending power are highly influential factors in this shift. From marijuana delivery services to creative cannabis food and beverages, young entrepreneurs are leading the so-called Green Rush that is moving pot away from its patchouli-and-bongwater-soaked reputation and rebranding it as a legitimate, modern lifestyle product that offers benefits complementary to ...
Global Bytes Dec 16, 2014 communication global retail activism On/Off ... INTERNET BABY - Earlier this year, mobile operator MTS Telecom commented on how young generations, as true digital natives, are advantaged because of their early exposure to technology. Its “Internet Baby” commercial, which quickly became the most viewed ad in India, depicts a newborn member of Gen Z who Googles how to cut his own umbilical cord, takes selfies with a maternity nurse, and maps his way out of the delivery room. While the ad has received its fair share of criticism as a terrifying ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... -HOLIDAY.In honor of National Cat Day, Uber partnered with ASPCA and the website Cheezburger to deliver adoptable kittens on-demand for people to play with. Each delivery costs $30 with all proceeds going to shelters in participating cities. And for National Ice Cream Day this past July, Uber brought cold treats to people’s doorsteps for a small fee. For National Compliment Day, Honest Tea doled out personalized compliments to fans and celebrities on Twitter with the hashtag #honestcompliment. The ...
Consumed Innovations Mar 20, 2014 retail technology apps branding mobile ... ’ impending purchasing decisions. Based on prior and recurring orders, frequent searches, and even personal wishlists, items a consumer is deemed likely to buy will be dispatched to a warehouse in his or her immediate area. While shipments won’t be carried out to consumer doorsteps before they click “purchase,” their wait time for delivery could be drastically diminished by this anticipatory practice. Whether drones will be carrying out the predictive delivery behavior has yet to be confirmed.GOOGLE GET ...
Try Before You Buy Mar 17, 2014 retail technology shopping virtual reality Try Before You Buy ... , shoppers can send back what they don’t want, paying only for what they want to keep. Online jewelry site Ocappi sends prospective buyers up to six replica engagement rings to try on for five days, with free delivery and a pre-paid label for return shipments.Brian James Footwear lets shoppers receive up to five pairs of shoes at no charge for a home trial. Shoppers can pay to keep pairs they like and ship back the ones they don’t. Warby Parker and Sneaking Duck let shoppers choose five pairs of glasses ...