The Impact Of Influence Dec 17, 2019 ... Discover whether influencers actually possess influence or if they’re merely a channel for brands, and learn about the qualities that draw young people to the influencers they admire.Brands have always sought out those with status and mass appeal to market their goods, nabbing celebrities to feature in their TV commercials and dressing actors in their latest designs for red carpet appearances. Brands and organizations—from fashion to magazines to TV networks—held the power in ...
Influencer Marketing Tips Dec 10, 2019 ... MMW Series 003 launch (wherein Nike teamed up with designer Matthew Williams to launch a high-end collection of design-forward performance wear) the brand organized an entire retreat in Aspen for a bunch of its Master Trainers, as well as for lifestyle influencers like Caroline Daur. The event included outdoor training programs, a nutrition regimen, and plenty of recovery activities—all photographed and dispensed via the social media presence of those in attendance. Through this activation ...
To Your Heart's Content Sep 18, 2019 ... autonomous sensory meridian response, where people feel "tingles" in response to auditory, visual, or physical stimuli. These videos are wildly popular with Ys and Zs: the #ASMR hashtag on YouTube has more than 7 million videos. And while the "content" varies widely—be it whispered speech, repetitive sounds, or tapping against a microphone—it's all designed to evoke a sensory response in the viewer. Chewing sounds are a hugely popular ASMR category, which helps explain the connection to ...
High Society Sep 17, 2019 ... the app itself (via voice or text) to source more information, and even get daily horoscopes and product recommendations based on their astrological sign. MoonboxMoonBox is a self-care regimen intended for consumers who are influenced by astrology and spirituality. The brand describes their subscription box as a “monthly check-up for the soul designed with self-care in mind.” Their products are sent in sync with the lunar calendar as they hope to help their customers set an intention at the New ...
No Money, More Problems Sep 16, 2019 ... have strong brand loyalty and are more skeptical of entrenched institutions, which provides an opportunity for youth-geared services to step in and fill in the gap. Historically, youth have been neglected by financial firms and, in return, feel that the existing infrastructure isn't designed for their unique needs. Ys in particular grew up in a time of uncertainty where financial services ultimately let customers down. They want to be reassured that companies actually care about their financial ...
The Future Of Experiential Retail Jun 24, 2019 ... -ups by playing host to classes, activities, and brand activations, which last from six to eight weeks each. The actual inventory, as well as the store’s design, rotates out too, creating a dynamic retail experience that continually engages patrons. Facebook For one day only in NYC, Facebook set up a pop-up kiosk at Bryant Park’s annual Holiday Market to specifically address concerns about privacy in the wake of the company’s internationally-publicized privacy scandals. Users and non-users alike ...
It's A Mall World After All Jun 23, 2019 ... Trendsetters say they prefer to visit multiple stores when they shop. This gives malls a distinct advantage—if they can create shopping experiences that are dynamic and visually compelling. This stands in direct contrast to traditional malls and department stores, which were designed to appeal to the masses and thus stagnated as modern shoppers stopped being captive to a singular shopping format (see The Global Retail Landscape). As young shoppers strive for individuality and prize creativity, they ...
The Direct Connection Jun 21, 2019 ... representatives Sleep Specialists. By positioning itself as the authority on sleep—a function that modern youth worry about not getting enough of—Casper elevates itself above other brands within its category. The same can be said of Quip, the DTC toothbrush company that worked with dentists and designers to create the “perfect brush,” or Wildist, the personal care company that’s designed a specific toothpaste for morning and evening brushing designed to maximize the effects that one needs during ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... waste time at a checkout, they'll be primed to embrace bigger innovations in the payment space. Cashierless stores are going one step further by eliminating the need for consumers to interact with a sales associate at all. Amazon Go has opened more than 10 retail locations and reportedly has plans for thousands more. The stores differ in what they offer—some sell grab-and-go style meals, while others also sell snacks, convenience store items, and beer and wine—but they're all designed to ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... with its Carrè Club pop-ups in Singapore, Los Angeles, Milan, Toronto, and New York. Guests could have their portraits sketched, sing karaoke, relax in a cafe, and watch on-site artists create designs for the famous scarves. As "carrè" means "scarf" in French, the event also featured stories about the iconic accessory. Exclusive scarf prints were available for purchase, creating an in-the-moment urgency that mimics traditional sales events. Earlier in 2018, Hermès featured an exhibition, Avec Elle ...