High Society Sep 17, 2019 ... needs. The track lists and horoscopes will change each month, encouraging subscribers to continually tune in while offering a fun dose of star-personalization.UniqloLast fall, Japanese clothing retailer Uniqlo debuted Uniqlo IQ, a machine-learning digital voice concierge that is fully integrated into the brand’s smartphone app via the Google Dialogflow conversational interface. When shopping or browsing with the app, users can use this voice assistant to search for specific Uniqlo pieces, talk to ...
No Money, More Problems Sep 16, 2019 ... Overseas Bank (UOB) is using gaming to help young consumers save. UOB's mobile app, called TMRW, allows users to level up the more they save and unlock different items to build out their virtual cities. The bank hopes that the app will attract today's digital-first customers. Ys gave rise to mainstream gaming culture, and brands that can align themselves with this cohort’s penchant for gamification have a leg up on the competition.Among Trendsetters, 37% in the U.S. and 31% in the UK say their debt is ...
The Global Retail Landscape Jun 25, 2019 ... places, whether it be disruptive startups, DTC newcomers, or global entrants. The confluence of these newcomers along with the growth of the digital marketplace has given rise to general international brand awareness, causing brands to shift their gaze to the global market. It’s not only the globalization of commerce that’s fueling young people’s desire for international brands; overall, modern consumers have a strong connection to global culture through their unbridled Internet access as well as ...
The Future Of Experiential Retail Jun 24, 2019 ... such as Dirty Lemon and Nike are already bridging both ends of the spectrum to stores: Dirty Lemon’s new outpost in Manhattan’s Hudson Yards contains The Drug Store, the brand’s frictionless grab-and-go, text-to-pay drink vending concept, alongside a sit-down mocktail bar-cum-lounge that serves craft wellness beverages. At Nike by Melrose in Los Angeles, NikePlus members can score “unlocks” at the NikePlus Unlock Box, a digital vending machine that lives inside the physical store, to grab product ...
It's A Mall World After All Jun 23, 2019 ... , visually exciting experience that's constantly evolving. The overall physical environment plays a big part of this, but so does the individual store composition, which has seen a significant shift in the modern mall, especially as pop-ups and DTC brands have started moving in. In the new Hudson Yards, for example, the second floor was designed as a "Floor of Discovery" for digitally native brands; one of the stores on this floor is Batch, which is a rotating showroom of lifestyle brands. Similarly, the ...
How Can I Help You? Jun 22, 2019 ... of today’s youth, who often miss out on these in-person human-to-human interactions because of the pervasiveness of their less-personal digital behaviors.I like it when a sales rep involves an anecdote or tries to get to know me in a more personal way. I was shopping for this hiking backpack at the REI store downtown, and the guy there felt like this uncle that was helping me try on a backpack and it just felt real, as opposed to something transactional.NICK, 18, NYIn addition to getting more ...
The Direct Connection Jun 21, 2019 ... long term hair goals. The products come in the aesthetically pleasing, displayable packaging that modern youth desire. The rise of such products and services has caused established brands to incorporate customization into their offerings. Garnier recently rolled out a personalization tool that will help customers pick the perfect complementary hair color, while Neutrogena is preparing to launch a digital tool called Skin360 that will allow customers to order personalized face masks based on the ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... -looking, but there's still plenty of room to grow, particularly when it comes to reimagining overall engagement with consumers. By utilizing the devices and social media platforms where modern youth already spend much of their time, brands can capture Ys’ and Zs' attention and create a digital environment that both attracts consumers and keeps them there. THE SIMPLE BUYModern youth are accustomed to instant gratification and want innovations to save them time (see Need For Speed). To them, the ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... , in Tokyo that mimicked a movie set—with Hermès products unobtrusively placed throughout.Barneys The luxury department store created a five-floor immersive event in LA with The Drop, which featured,among other things, a Fila pizza parlor, a digital cloud installation by Fear of God, a Birkenstock "park" serving Moon Juice, and a skating rink sponsored by Gucci, Versace, and Fendi. This was a dramatic expansion from its previous NYC iteration of The Drop, which focused solely on exclusive ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... that their digitally-native customers demand immediacy between seeing clothing on social media and when they’re able to make a purchase of said clothing, and they’re working on tailoring their calendars to youth’s on-demand attitude to better sell to them. SAMPLE SALEIt stands that as youth interpret their own creativity through the luxury items they’re purchasing, their purchase behavior reflects this. To make their luxury purchases truly their own, youth are sampling in and out of luxury brands ...