The Freeform Movement Jun 12, 2016 gen z parenting play technology dads moms ... important life skill. My youngest is five. He's very creative; he loves building things with LEGOs and drawing and designing on Minecraft, so he may end up being an architect.KELLY, 33, UKThe missteps of their peers abroad are likewise giving parents cause to champion the Freeform Movement. Given their global access and awareness, Ys have observed how children in affluent Asian nations have suffered severe stress and anxiety in recent years due to overscheduling and immense pressure from an ...
CHANGEables Feb 29, 2016 social consciousness activism politics ... The popularity of causes can rise and fall, and as young people shift their attention from one to another, they rarely see the results of their efforts.Young people, in their generosity and open-mindedness, are constantly drawing attention to and elevating the importance of various causes and charitable organizations: 2014 was the year of ALS and the Ice Bucket Challenge, 2015 was the year of LGBT equality, and 2016 will undoubtedly have its own cause that captures the interest of youth. Every ...
(Gender) Role Playing Dec 03, 2015 gender global relationships equality feminism Gender Neutral ... Y and Z have fostered a culture in which marketers now have latitude to reshape traditional portrayals of couples by addressing them as multidimensional people, not tired stereotypes. Tropes of nagging girlfriends and bumbling husbands are less likely to resonate with this optimistic, forward-thinking group. That’s not to say that marketers should attempt to hit young consumers over the head with the fact that they’re being progressive but rather include diverse portrayals without drawing ...
Z Marketing Tips Mar 18, 2015 gen z marketing ... creative, as 70% of Zs consider creativity to be the top quality needed to be successful today. Domino’s Pizza Mogul campaign encourages young consumers to dream up the most inventive, tasty pie. In addition to showcasing their creativity, individuals earn money each time someone buys the pizza they designed. Last spring, Disneyland Paris created a physical “imagination castle” based on drawings submitted by kids from across Europe. Architects, web designers, and construction workers helped bring the ...
Real Time+ Dec 12, 2014 marketing customer service personalization social media ... reach consumers in a specific moment, the real “real time.” This shift acknowledges young generations’ desire for instant gratification, particularly in the media they use. Consumers’ definition of real time has evolved, and so brands and marketers need to reevaluate the immediacy of their own communications. By premeditating real-time interactions with fans, brands can create and inhabit the moment. Drawing on in-house data or using public/municipal data, they can take mundane, everyday events and ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... an artful series of, makeup demonstrations, clothing sketch progressions, and more. - ELEVATING THE EVERYDAY - Drawing inspiration from #ThingsOrganizedNeatly, Mercedes-Benz USA turned to Instagram and Facebook to support the launch of the GLA, the brand’s first compact SUV, by enlisting leading creators and influencers to share how they would fill the vehicle’s cargo space using the hashtag, “GLApacked.”In response to the upsurge of eye-catching shelf displays appearing across social media, home ...
Global Y Dream Sep 18, 2014 career family global ... with social networking, the value of personal relationships has increased. Friends are more important than ever. Half of GYs say that strong relationships contribute to their measure of success in life. Unlike their parents’ generation, GYs’ sense of “family” is unconventional, blending actual family members, friends, coworkers, and even ex-partners into a new type of support network. They are drawing on others to fill gaps because they have fewer traditional family members to lean on. In recent ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... launched an international photography contest inviting children to share their vision of the nature surrounding them. Individuals were asked to submit pictures of animals, scenery, and their vacation destinations to celebrate places around the world.Toyota’s Dream Car Art Contest called upon kids around the globe to submit sketches of automobiles that could tackle the toughest environmental and social issues. More than 660,000 4- to 15-year-olds from 75 countries sent in drawings of cars of the future ...
Universal Invite Sep 08, 2014 communication gaming global marketing emojis messaging sports ... Dance, which consists of several side kicks, followed by bunnyhops, also has international appeal, with individuals in Romania, Turkey, and Saudi Arabia in particular taking to the web to share their own versions. GAME ON The thrill of victory and the agony of defeat feel the same in every country, drawing Ys from around the world to play many of the same digital games (e.g., League of Legends, Minecraft, and Clash of Clans). It’s more fun to play with others—regardless of whether they’re friends or ...
POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... prevalent over the years, its effectiveness has become harder to quantify, particularly in light of consumers’ enhanced awareness of the “label out” practice—and their cringing response to it. Brands haven’t ceased partnering with content creators, and creators themselves are still tied to the brand-sponsored model, a reality that has inspired some to get more creative with their application of brand names and products. Increasingly, writers are drawing explicit, often satiric attention to the brand ...