Culture First, Country Second Jun 26, 2018 ... particular type of content, whether it be hip-hop music or crime dramas, is driving them to seek it out anywhere they can find it, even if such types of content aren't considered cool or popular in their own country. In fact, 42% of global youth prefer popular culture that is reflective of other countries over that which is reflective of their own, and this same percentage even feels more connected to another country's popular culture than to that of their own country. With more than four in 10 young ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... global youth think eco-friendly fashion is cool, with young people in Indonesia (27%), India (25%), and China (25%) driving this trend. Similar to what has taken hold in the home (see Eco-Exhibitionists), eco consciousness has value not just from a sustainability standpoint but also from an aesthetics standpoint. Unlike solar panels or an electric vehicle, however, fashion is a more intuitive and cost-effective point of entry for most young consumers around the world. It is the duty of all ...
Pop In Jun 21, 2018 ... even when, becoming entertainment programmers over traditional authorities. Young people see themselves as driving decisions in culture, and now they're taking this control to new heights by casting content with themselves as a star. They're imagining themselves as part of a property by inserting themselves into an actual output, whether they're putting their face on poster art or creating an avatar of themselves in a game—and they're often doing so with the encouragement of brands. They see ...
Culture Spotlight On China Jun 19, 2018 ... significant artifacts, with spectators voting on their favorite. The show is incredibly popular, driving youth's interest in public museums and even leading them to use a number of heritage-inspired filters on social media. And in May, videos featuring ancient Chinese artifacts dancing quickly became a viral hit, as did memes of China’s cultural relics. Released by one of China's top apps Douyin (known as Tik Tok outside of the country) in partnership with the National Museum of ...
Culture Spotlight On The UK Jun 04, 2018 ... ;sustainable fashion, they're driving the circular economy, getting rid of unwanted clothes in ways that benefit the environment—and also their wallets. The app reGAIN reflects this prioritization of sustainability by letting people send in their unwanted garments, so they don't end up in landfills, and in return, get discount credits at top brands. Retailers including Asics, New Balance, boohoo, and Superdry support the app, and, reflective of young people's passion for experiences ...
Global TV Trends Jun 02, 2018 ... . Traditional TV schedules no longer fit into young people’s busy schedules. Young people are driving the creation of co-viewing apps in which users can engage in water cooler chat from anywhere in the world. These apps allow friends to watch TV shows and videos at the same time from any location, preserving their fandom experience and allowing them to talk about the shows they love without the fear of spoilers. Knowing the TV interests and viewing habits of young people is critical for brands across all ...
Global Digital Trends May 30, 2018 ... feel this way. Young people are powering the rise of new digital trends that are reflective of their values and interests, as well as the state of the world in which they are growing up. For example, young people’s desire to participate in the creation of entertainment has led to the popularity of user-generated music video apps. Their worries over the sociopolitical state of the world is driving the formation of online social justice movements that are more impactful than previous online movements ...
Global Art & Design Trends May 26, 2018 ... popping up around the world, encouraging safer driving and thus better pedestrian safety. Artists have been commissioned to create these optical illusions, appearing as real speed bumps, in Australia, Iceland, India, China, and Kyrgyzstan.Tracy Lee Stum U.S.-born Tracy Lee Stum and her extended collective of artists Team 3D worked with Katy Perry to produce a work of 3D art to promote the singer’s Witness album release, featured on Perry’s YouTube livestream ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.As young people seek to improve themselves, there is a driving force behind many of their efforts: a need to take control of their lives. For Gen Ys, this is a significant shift from years past, in which they experienced an extended adolescence and outsourced many responsibilities, such as housing, bills, and even scheduling ...
Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.As young people seek to improve themselves, there is a driving force behind many of their efforts: a need to take control of their lives. For Gen Ys, this is a significant shift from years past, in which they experienced an extended adolescence and outsourced many responsibilities, such as housing, bills, and even scheduling ...