The Urge To Splurge Mar 16, 2019 ... by the paradigm-shifting transparency that the Internet and social media have afforded, and thus have greater access to luxury products and services than older generations grew up with. Ys in particular have ushered in a new era of luxury, as they gave rise to the widespread adoption of the rental market and sharing economy that made it easier for them to afford luxury products, even if only temporarily. Zs are taking this one step further with their infatuation with the resale market, which not ...
Opportunity Knocks Dec 14, 2018 ... workplace. Employers should attract and keep young employees by providing that sense of belonging.Young people are willing to move somewhere where they don’t know anyone or know much about the place. Brands can act as guides to help them connect with the location or local people around passion points. - LOCATIONS PAYING YOUNG PEOPLE TO MOVE THERE - These locations are giving young adults money to move to their city/state with the hope that they will revitalize the culture and economy and increase ...
Welcome To The Club Dec 13, 2018 ... networking group to obtain a sense of community where they live. Young consumers are shelling out for membership to co-working spaces and networking groups that provide venues, events, and amenities that foster a sense of community and belonging among members. Such spaces have become especially important because of the gig economy as they allow freelancers places where they can experience community in what can otherwise be a lonely career path (see The Gig Is Up). For example, The Wing is an exclusive ...
There's No Place Like Home(town) Dec 11, 2018 ... ashes of what was once a shoe polish purveyor to establish itself as a Detroit-based watchmaker. The brand decided that while its watch parts would be initially manufactured in Switzerland, the watches themselves would be fully assembled in Detroit, a targeted effort to revitalize a city that in 2013 suffered the worst municipal collapse in U.S. history. Shinola mined the deep heritage of America’s Motor City while contributing to and bolstering the beleaguered city’s economy, and used the story in ...
On The (Im)pulse Dec 09, 2018 ... go away and then figure out what concessions they need to make to afford the trip. Moreover, as employers increasingly offer unlimited vacation time and the ability to work remotely, young consumers can act upon their passion for travel without worrying about saving their days for pre-planned reasons or something that may come up in the future. Meanwhile, as young adults are also more likely to embrace the freelance economy, they can choose when and where they want to work. Contrast these modern ...
Have Guidance, Will Travel Dec 08, 2018 ... to Morocco next April, will welcome guests to the brand’s new Equinox Hotels.West Elm Earlier this year, home goods retailer West Elm launched West Elm LOCAL Experiences, continuing the brand’s investment in creative communities and local economies. Participants are invited to engage with artists and craftsman in unique experiences, learning knowledge or skills reflective of the local culture and/or craft, making it particularly appealing to those visiting the area.New York Times Urban Adventures ...
Global Home & Away Trends Dec 03, 2018 ... into the cultural capital in their own backyards, while the practices of co-living and participating in the sharing economy point to a stronger communal experience across the globe.GLOBAL TRAVEL TRENDS - Japan: Inbound Tourism - In 2017, Japan registered the largest tourism increase ever recorded by the United Nations World Tourism Organization with 28.7 million visits, up 20 million from five years prior. Visits from international tourists increased by 250% from 2012-2017, an immense escalation ...
Race To Zero Sep 22, 2018 ... energy) ranked in the top five as an area in overall need of innovation, thus making it critical to young people that brands help overcome challenges in this space. In fact, one-third of youth think a brand is innovative if it creates sustainable/eco-friendly products, and one-half of Trendsetters think this, signaling this feeling will grow among the general population. Similar numbers also consider brands to be innovative when they implement environmentally friendly practices. In addition to widely ...
Innovation Halo Sep 21, 2018 ... judging it based on its ability to constantly improve and evolve. Just as being an eco-friendly brand drew consumer attention in the 2000s and stole customers from brands that failed to offer this benefit, the same is now true of brands that embrace sustained innovation to create a culture of consumer loyalty. If a brand hasn't shown that it's growing and doing things differently lately, young people will quickly shift their attention and money elsewhere. In fact, two-thirds of youth (66% in the UK ...
Need For Speed Sep 20, 2018 ... cashierless, automated retail technology to rival Amazon’s and is rumored to be in talks with retailers, including Amazon’s archrival Walmart. This development, while still in early phases, is important for other brick-and-mortar retailers who will need to rely on partners like Microsoft to keep up with Amazon’s extraordinary speed in this category. JD.com Chinese ecommerce retailer JD.com has opened 20 of what it says will be hundreds of “unmanned convenience stores.” The stores will use multiple smart ...