A Defining Moment Mar 24, 2020 ... . Some feel that brands are in a unique position to take a leadership role to help educate, inform and protect the public. (This role of education is further explored in Alternative Education.) Others, however, feel that brands do not have a place in the dialogue.“The brands that I consume are not experts, scientists, or doctors. Therefore, there is no reason for me to hear from them about this.”COHNER, 22, AL“I want everyone to promote kindness towards one another and encourage [each other] to help ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... citizen, as well as 6 in 10 youth in the UK (63% of Ys and 61% of Zs). U.S. Zs are the most likely cohort to feel this sense of responsibility. This presents a white space for brands to play in. What is an issue that your brand can get behind, and how can you provide omnichannel educational content on that topic that can help enrich your consumers’ knowledge? While brand activism implies going against the grain, education is more like truth-telling to Zs, and it’s a great way to capture youth’s ...
No Joy in Division Mar 21, 2020 ... people—I feel—do not do now."CARLOS, 33, NYBrands must understand where youth are spending their time in order to reach them and enhance their education on the issues. As misinformation and even “fake news” are things youth have identified as a pain point in Cassandra’s qualitative research, brands have an opportunity to support young consumers as they search for information. Since youth are aware of the polarization, it’s better if brands cut out the bias. Rather than taking a side ...
Would You(th) Care For A Cause? Mar 20, 2020 ... accordingly. To give you insight into exactly what these are, we surveyed the top 5 causes or issues that youth think are most important for brands to be involved or take a stand in. Some of them, like animal rights, livable wage and working conditions, and education, are less politicized compared to issues around racism and the environment/climate change. Dive into the following assets to immerse yourself in the issues Ys and Zs think are most important for brands to be involved in or take a stand ...
Category Lens Mar 18, 2020 ... consumers on inclusivity to lessen polarizing conversations and behaviors on their platforms? Gaming companies can consider including educational information around sensitive topics like gun control to ensure they are sending the message that they understand the importance of causes and they are not promoting polarizing behaviors through their games. What if online platforms promoted causes by offering easy to access educational groups that were moderated by selected hosts from within their ...
Life For Like Dec 14, 2019 ... influencer categories, like sustainability influencers, vegan influencers, and mental health influencers, whose platforms are based around bringing education and awareness around their specific causes. Influencers like Rob Greenfield of @robjgreenfield and Kathryn Kellogg of @going.zero.waste have created platforms based entirely around their work as sustainability advocates, showcasing their lifestyle choices and offering tips and tricks to encourage their followers to live more eco-friendly lives ...
Over The Influence Dec 12, 2019 ... positivity, education, and awareness. She cites YouTubers like Hannah Witton, who works with PlayStation while "spread[ing] a ton of awareness on illness and body confidence and sex," and Anna Saccone, who works with Benefit and "shares the ups and downs of pregnancy and parenthood and eating disorder recovery." Here again, a major differential is transparency. Influencers like Jake and Logan Paul produce most of their videos as stunts in a play for clicks; it's not a look into their real lives and it ...
Influencer Marketing Tips Dec 10, 2019 ... product or service? Don’t just look at metrics: look at an influencer’s lifestyle, their feed’s aesthetic, the persona they project, and the level of engagement they have with their followers. If your product or service aligns with these factors, go for it—and then make sure the final content will be both enjoyable and educational for that influencer’s followers. Take Inspiration From Nike: Nike has long leveraged their Master Trainers as extensions of the Nike brand, but for the recent Nike x ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... -indebted generation, who owe a whopping $1.6 trillion in student loan debt. Competition for limited job opportunities, the rising cost of living/education, the always-on aspect of modern communication, and the fact that work productivity has grown at a rate six times faster than salary growth have created a work environment in which this generation of overachievers is bound to burnout. And their feeling is only exacerbated by this cohort’s tendency to associate their work with their identities and to ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... , they could secure, at the very least, a solid job with steady income. The Great Recession thoroughly cancelled this notion, leaving older Gen Ys graduating from their secondary education with few job prospects, if they were lucky enough to have any at all. This sparked a wave of arrested development wherein many Millennials had to move back home with their parents. The financial angle of this particular ordeal only adds to Ys’ institutional distrust: many in this cohort took on debt to go to ...