Always Be Hustling Sep 21, 2019 ... with feeling burnt out. This ubiquitous, always-on state of mind in approach to work and school has led to burnout for many young people today, and this mentality isn’t limited to only desk jobs. When conducting qualitative research, we surveyed young people from a variety of careers—in healthcare, construction, education, the arts, and more—and found that the issue of burnout and the response of hustle to address a lack of motivation or fulfillment were similar across industries ...
To Your Heart's Content Sep 18, 2019 ... gravitating toward entertainment that allows them to zone out. To wit, 59% of youth in the U.S. and 53% of youth in the UK say they prefer entertainment that's mindless or just for fun, as opposed to something that's educational. This trend plays out in interesting ways—seen in everything from the rise of ASMR videos to the resurgence of Bob Ross—but the common thread is that youth are seeking out content that's plotless and under-stimulating, allowing young consumers to relax and take a break ...
High Society Sep 17, 2019 ... fears about things like the environment, politics, and the state of the world in general, and economic instability—is almost shocking at first glance, but less so once you factor in that for many modern youth (and Ys especially), institutional distrust has caused some to turn away from thinking that governmental, religious, or educational institutions have their best interests at heart. Almost expecting that these institutions will no longer protect them, youth are turning to the brands they ...
No Money, More Problems Sep 16, 2019 ... feeling a lack of control. With the country's financial stability in question, Ys and Zs won't have many sources from which to draw confidence. This is a huge opportunity for financial services to provide education and resources that help young consumers feel informed and in control of their finances. As one 19-year-old female university student from our qualitative research put it: "Burnout can often feel like you've lost control. Sometimes I'll be feeling really burned out, like I don't have the ...
The Future Of Experiential Retail Jun 24, 2019 ... -dependent, yet they crave tactile experiences that counteract their constant connectivity. For Ys, who prize group activities that mitigate their digitally-induced burnout, brick-and-mortar retail gives them a chance to engage in communal activities centered around shopping. As more and more retailers host workshops, lectures, and other educational in-store activities (see data below), Ys have ample opportunity to interact with the brands they care about while getting an educational experience that fits ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... do the same.RECOMMENDATION: Show you care about these tenets just as much, if not moreso, than your young consumers. Reflect this in every aspect of your business. And if you misstep, put your money where your mouth is and commit to the continual education of your brand and your employees.1 in 2 Trendsetters in the UK and U.S. have bought at least one luxury product in the last year, and just under one-third of Trendsetters in both countries report buying more luxury/high-end products than they ...
Portraits Of A Generation Mar 23, 2019 ... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...
Breaking Bad Mar 20, 2019 ... interactions but also in their online “self,” which is just as important and valid to them. These once-private topics, like where one falls on the spectrum of sexuality, their ambitions concerning their education and career, and the state of their mental health, are now public-facing facets that modern youth lead with to convey who they are.Another taboo for our generation is choosing a gender. It's getting better definitely, but for being a non-binary person, going to a restroom in public is like, I don't ...
Fear Factors Mar 19, 2019 ... and innovate manufacturing processes to improve the state of the planet. STRESS OVER: FINANCIAL SECURITYYs, having been raised to believe that they could achieve anything if they got a degree and worked hard, were completely unprepared for the 2008 Recession. The subsequent job deficit was made doubly difficult by the fact that many U.S. students of this generation took out loans in order to pay for education. This rocky start set them up to be particularly anxious about money and their financial ...
For Your Entertainment Mar 18, 2019 ... turned gaming into an educational opportunity and even a lucrative career path. While these older generational cohorts are more likely to have a negative opinion of gaming, both Boomers and Xers are participating in gaming, signifying their openness to this form of entertainment as well as the influence that younger generations have over their older counterparts when it comes to digital trends.Gaming allows me to unwind and relax after doing anything stressful. I've used gaming in this way since I ...