School Of (Work)Life Sep 23, 2017 career education social life college company culture friends ... work see, too. And as conversations between coworkers have migrated from email to less formal methods of communication, such as IM and text message, their relationships have become more personal. Digital access also affords modern employees the opportunity to take their work home and shift their hours, so they don’t need to feel bad about socializing frequently in the office and not getting everything done during the standard business hours. In fact, 54% of young adults and 62% of Trendsetters ...
Out Of Office Sep 19, 2017 alcohol career fashion & beauty beer grooming ... and corporate jobs, are having trouble attracting young recruits, who are turned off by the prospect of sitting in a stale office environment glued to a computer screen. The thought of answering emails for the bulk of one’s day is torture to young people, who value freedom and creative expression, so much so that 70% of Zs and 66% of Ys say that office jobs are less appealing to their generation. This is especially true of Ys in the U.S., where youth are significantly more likely to feel this way ...
Asking Price Sep 12, 2017 money retail spending deals shopping ... themselves.Paribus The app Paribus automatically sends shoppers money each time an item they purchase drops in price. Users are guaranteed money back from stores when something they buy goes on sale, and Paribus does the work to search for these price drops by scanning their email for receipts of past purchases.Trim Personal finance bot Trim can negotiate cable and Internet bills for subscribers at providers including Comcast, Spectrum, and Charter. Operating as a Chrome extension, the bot responds to what the ...
Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... image of oneself. Two-thirds of Zs consider earning their own money to be a marker of adulthood, and as it’s becoming more common for them to do so at a younger age, this is playing into the concept of Accelerated Adulthood. However, simple things such as sending email, which older generations probably assume is second nature to this generation of digital natives, is actually more likely to be considered an adult milestone by Zs. They’re used to informal methods of digital communication and can ...
Social Live Jun 20, 2017 gen z social life technology friends social media ... , we foresee this becoming a larger part of how they interact over time as it better serves their needs than other forms of communication. For instance, as more of their generation enters the workforce, live video hangouts may become a primary way to connect, superseding email, as Zs seek to put more of a human element behind their digital communications by integrating a visual component. Zs also appreciate the efficiency of this technology, noting how even though they’ve grown up texting, they ...
Robot Relations Jun 16, 2017 career gen z technology school ... Trendsetters in the U.S. and six in 10 in the UK say their personal privacy is important to them when making decisions about what they do, share, and download online. Despite these concerns, 44% of U.S. Trendsetters and 49% of UK Trendsetters are okay with giving their personal information to companies and brands for something in return (for example, a more custom experience, a discount code, or an email newsletter). In both countries, females tend to be more cautious than males, as do older Gen Zs. Which ...
Play The Game Mar 15, 2017 community play sports ... future success, from the skills they learn and the discipline they adopt to ensuring they’re physically active in today’s digitally-led world. Brands across all industries should recognize that supporting young people’s participation in athletics is another way to do good in the world and help the generations of tomorrow. - Brands Providing Opportunities To Play Sports - Outdoor Voices Activewear brand Outdoor Voices hosts casual pickup games and sporty events, often emailing fans the day of to ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... collection, and send it to themselves via email. - 6. Make customer service personal. - Young consumers expect customer service to have a human-like element, whether they’re communicating with a Bot or Not. As shopping serves an emotional purpose and consumers have developed an increasingly close relationship with brands, they don’t want the customer service experience to feel like it’s purely business. Brands need to connect with consumers in approachable, personable ways in order to resonate and earn ...
Parenting In Partnership Jun 18, 2016 family parenting children friends ... that marketing addresses the role of friends in young families as they are increasingly involved in daily family life. - Communal Parenting Resources - GOKIDParents often need help shuffling kids around to school, sports, lessons, and other events, and they rely on other parents and friends to help them do so. GoKid takes the headaches out of organizing carpools by tapping groups of parents in the same location to share the burden. Rather than relying on email chains and following up with reminders ...
Shop Right Jun 17, 2016 parenting retail brick-and-mortar experiences shopping On/Off ... 27% in the UK), the difference for Y parents is that, unlike when Boomers or Gen X first became parents, they never have to set foot in a store if they don’t want to. They also don’t have to chase sales now that sales come to them through email notifications and promo codes on social media and can be sourced online rather than in-store. Stepping into a store has become a choice, and it’s changing the game for what shoppers look for in a physical store’s environment and offerings.As discussed in ...