Life Skills Mar 10, 2015 education gen z play technology hobbies ... well as various timing options for when the user wants to read the “saved for later” emails, methodical organization moves within reach. Users navigate the app through intuitive swipe gestures, and can also enjoy the convenience of composing messages within the sleek interface itself.LIFE SKILLS: NEED TO KNOW Younger Zs are fairly reliant on their parents; when they don’t know something, they are far more likely to ask mom and dad than to search the Internet. By the time they enter their teen years ...
The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... Surveillance, earlier this year wrote an op-ed for The New York Times in which she explored the implications of our “data-saturated economy”: “as the saying goes, if you aren’t paying for the product, you are the product. And currently, we aren’t paying for very much of our technology.” Examples cited in the piece include Google, which scans Gmail users’ emails to give advertisers an opportunity to promote products based on their communiqué, and Facebook, which allows marketers to use members’ status ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... celebratory content for consumers to share. - HOW TO #CELEBRATE - COMMEMORATE CONSUMERS' INDIVIDUAL MILESTONES. Tumblr emails users on the anniversary of when they joined the site. LinkedIn recognizes users’ job anniversary and encourages others to congratulate them.GIVE THEM REASONS TO CELEBRATE THE EVERY DAY.The Google logo is reimagined almost daily to reflect cultural events, traditional and non-traditional holidays, and anniversaries. To promote Peeps Minis and change the perception that ...
eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... process that’s inherent in social media often leads young consumers to other users who, while not necessarily popular, still pique their interest much like a real-life friend would. Brands and marketers, too, should be exploring this new digital social curiosity by reaching out not only to current fans but would-be fans, too. This doesn’t necessarily mean spamming someone with impersonal content by purchasing an email distribution list, but, say, tweeting at or commenting on someone’s Instagram who ...
Surprise & Delight Mar 14, 2014 marketing retail customer service e-commerce ephemeral ... curated by The Fancy community at large. Contents consist of some of the previous months most “Fancy’d” products. - S&D REWARDS - Discount codes are a dime a dozen these days, and sites like RetailMeNot make them easy to access on demand, even for those who don’t subscribe to promotional emails. Consequently, customer rewards that are unknown, or even unexpected altogether, stand to generate potentially more effective word-of-mouth brand endorsements. Every Monday and Friday BaubleBar sells a “buried ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... could be purchased immediately, or users could email their suggested beauty looks to themselves for later consideration.Benefit Cosmetics has installed 25 Glam Up & Away kiosks in airports, featuring 30 of the brand’s most popular products. A touchscreen on the machine allows travelers to browse products and receive quick beauty tips.British shoe designer Rollasole placed an outdoor vending machine selling “emergency” roll-up flats on the Las Vegas Strip, targeting pedestrians stuck in un ...
Hands On Mar 11, 2014 retail brick-and-mortar personalization shopping ... ModStylists program allows patrons of the fashion e-commerce destination to connect with a team of style experts—via chat, email, or phone—who can help them choose outfits for special events and identify the most flattering pieces for their size and body type. - VIDEO HELP - Consumer profiling, though a controversial practice among those with privacy concerns, is becoming an increasingly common retail strategy. Indeed, more retailers are implementing such profiling technologies for their ability to ...
Alt Pay Mar 10, 2014 retail technology e-commerce local mobile social media ... retailers across the US.Mobile wallet app Kuapay works with brands to create built-in loyalty systems and pre-pay options for easier purchasing.Venmo links to users’ bank accounts and social networks, allowing for seamless transactions between Facebook friends and email contacts. The interface features a Facebook-like feed of recent expenses and payments between friends. - PAY-MAIL - New platforms make it easier to exchange cash among friends and enable simple peer-to-peer payments for early-stage ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... RESERVE ITEMS ONLINE FOR IN-STORE TRIALS BEFORE PURCHASINGGap’s Reserve in Store Program enables online shoppers to reserve up to five items to try on in any one of more than 200 Gap stores, and all Banana Republic locations in the US. Within an hour of making the reservation, shoppers receive a text or email confirmation, and their items remain on hold at their selected store until closing the following day.INCENTIVIZE SHOPPERS TO PURCHASE IN-STORE BY OFFERING COMPETITIVE PRICE-MATCHINGTo combat ...
Gut Check Mar 06, 2014 retail consumer reviews e-commerce mobile shopping Crowdsourcing Gut Check ... Faced with a surplus of options and information, today’s young generations are inclined to seek validation before committing to any one decision. Young consumers' need for external assurance is not entirely newfound; individuals have always sought the advice of trusted peers when presented with important choices. But the increased ease with which one can source advice and assurance—via online reviews, comments, likes and upvotes, crowdsourced Q&A sites, and quick requests for approval via email ...