Home & Away Marketing Tips Dec 02, 2018 ... launch of its new Spanish gazpacho brand, Alvalle, with a London-based summer supper club series called Gazpacho Gatherings. Alvalle invited influencers and consumers to dine in an intimate, home-like setting inspired my Mediterranean cuisine. The brand tapped writer and chef Nina Parker to cook for the event, which also encouraged people to host their own at-home supper clubs and create meaningful memories around food. - 6. Make Downtime Entertaining - For modern youth, boredom is a major pain ...
Need For Speed Sep 20, 2018 ... , and brands need to regularly assess how they can help consumers get time back, as well as how they can make any wait time that may exist engaging or entertaining for response-hungry young consumers. In modern times, uncertainty proves to be a serious pain point for consumers and brands shoring up the speed at which they provide feedback and assuring consumers throughout the process will create an even more frictionless experience that young consumers crave.SPEED = SHORTENED PRODUCTION CYCLESWith ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... Young people are seeking out popular culture that includes a meaningful message, teaches a cultural lesson, or incites change.Instead of merely being entertaining, popular culture today has become more purposeful, providing young people with both a meaningful message and a platform to facilitate change. More than just passive content for youth to view with eyes glazed over, popular culture has become impactful content for young people to consume to open their eyes—on the state of the ...
Global Digital Trends May 30, 2018 ... tracking technology to allow users to customize their appearance with cute animal filters and accessories. Kwai includes a library of songs and dramatic scenes for users to dub and share with their social network.Animoji Karaoke iPhone X users are using one of the phone’s new features to create entertaining lip sync videos. Animojis, available in iMessage, use face tracking technology to animate different emojis, causing them to mimic users’ facial movements and expressions. To create a singing Animoji ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... the opportunity to go to stores and events where they could learn (e.g. hone a skill, perform a craft) and take part in a social experience that centered around a brand. More recently, young people have gravitated toward branded museums, in which companies across categories create spaces/exhibits detailing their history, mission, products, campaigns, etc. to educate consumers about what they stand for through an entertaining experience. And now, in young consumers' quest to use their time ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... ENTERTAININGAt the same time, the inverse of this trend is also growing, in which young people regard fitness as entertainment in its own right. Young people are going to workout classes and using apps and devices for the sake of being entertained, just as much as they are for the health benefits such provide. In fact, more than six in 10 young people in the U.S. and UK (68% and 64%, respectively), as well as two-thirds of Trendsetters (76% in the U.S. and 77% in the U.S.) consider exercise entertaining ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... the game, two teams compete to unravel clues and make contact with their “network of spies” identified in the cards.Bar-Based Lecture Series Ranging from Nerd Night to the Secret Science Club to Raising The Bar, young people around the world are turning their local bars and after-hours hot spots into learning centers. While some are ticketed events and others are free, each occasion represents an opportunity for attendees to further explore a passion or gain some new knowledge from entertaining ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... , making the networking process feel almost as entertaining as finding a potential romantic partner. Paradoxically, social clubs are experiencing a resurgence amidst social media burnout and the movement to create real-life, meaningful connections (see examples). Young people are motivated to join such groups not purely for social interaction but also to meet potential business contacts who can help them advance their careers or join forces with for professional purposes. I use LinkedIn to help me ...
Job Search Party Sep 21, 2017 career apps networking social media ... the job hunt, but now youth are more likely to be engaged on a regular basis, whether or not they’re seeking a career change. The new platforms for job posts are more entertaining and add a more emotional element, connecting job seekers with the company more than a stuffy website could. This is raising the bar for how companies need to present opportunities within their workforce because youth are judging many jobs against one another. Many young people, especially Zs, are coming into their ...
Gen Z State Of Mind Jun 26, 2017 career education family gen z home money social life ... supported and to help them progress through life, yet Zs are more self-focused and capable of entertaining themselves. As Zs are devoting much of their time to their career aspirations, side hustles, monetization opportunities, passions, and personal branding, many actually place less importance on friends than do Ys. Zs still value friendship, but they approach it much differently than Ys, seeking out smaller circles—84% of Zs in the U.S. and UK would rather have a few friends than a large group ...