Robot Relations Jun 16, 2017 career gen z technology school ... further still. Smart devices are becoming part of the family, and Zs are using them not only for tactical tasks like doing their math homework or ordering toys and cookies without their parents’ knowledge but also emotional ones like mediating arguments or entertaining friends. This is making A.I.-powered devices like Echo and Google Home feel humanlike to Zs, who regard them as family pets of sorts—just more wise than furry. While such shifts might spark alarm in luddites, kids aren’t concerned ...
Hi & Buy Jun 15, 2017 retail apps e-commerce shopping video ... Gen Zs are reimagining online shopping as an entertaining and social experience first and foremost, not just a convenient and practical way to make purchases.Gen Y made waves for being disruptors of myriad industries, from transportation to hospitality to healthcare, and now brands must continue to adapt to new developments as their Gen Z counterparts gain more purchasing power and influence. Although disruption isn’t generally a conscious decision, Zs are nonetheless impacting the ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... , when sports are in the equation, it can become a more noteworthy, entertaining, and memorable experience. As Ys pride themselves on being productive (see UpTime, Cassandra Spring 2011), bettering themselves, and living share-worthy lives, they want to spend their time in ways that reflect these priorities, even when they’re out partying. Sports cater to their desires, guaranteeing something interesting will happen, no matter who wins, while also providing material for discussion. Sports are a ...
(Pas)Sport Mar 24, 2017 play travel local culture sports tourism vacation ... beverage vendors, attending these events is a way for travelers to optimize their immersion in a place. And from the standpoint of locals entertaining visitors, sporting events, unlike other top sights in the city, don’t get tiresome after repetition; they embody a location while still offering residents a new, exciting, and social experience each time they go.If there’s a sporting event in a place I’m visiting, I try to attend as I feel like it gives an insight into the culture of the area.RONI, 17 ...
Stage Of The Game Mar 14, 2017 media & entertainment play movies sports TV ... around sports to be highly entertaining in their own right. They're drawn to such narratives because they want to know more about the people, inner workings, and lifestyles associated with sports. Just as they've given rise to many TV shows and movies about the music, restaurant, and fashion businesses, they also want to go deeper in the sports realm; they seek greater insight into not only the accomplishments in this space, but also the drama and struggles that come with it. To meet this desire ...
Creating For The Creators Dec 13, 2016 media & entertainment interactive ProPlay ... creative process. They began to see the concept of ownership of media as malleable. Gen Z’s open source mindset furthers this notion that all content—from software to songs to TV shows—should be considered a foundation upon which to grow new ideas and, in this case, additional entertaining content. Entertainment has become a free for all. The industry no longer has full control of the stories it tells once they are released; rather media often has a second, third, and fourth life ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... their core focus. And as these spaces have become more crowded over time, the bar has been raised for content to be extra entertaining to stand out. Meanwhile, as young consumers craft each post, story, and video with much precision, considering themselves directors of the content they share (see ROI [Return on Image]), they’ve paved the way for their social feeds to become official entertainment outlets, well beyond a reality TV show of sorts in documenting their lives. Social media has ...
Omnitainment Dec 09, 2016 media & entertainment branding radio video ... the future, all brands will need an entertainment component to survive. With this in mind, brands will need to behave less like traditional advertisers and more like content creators—without relying on overt branding—in order to maintain cultural relevance in the emerging age of Omnitainment. Back in the day, it was enough for ads to be informative. Marketers had narrow time slots and limited mediums through which to reach consumers, making entertaining them secondary to conveying ...
Scene Stealers Dec 08, 2016 media & entertainment media & entertainment media & entertainment media & entertainment celebrities celebrities celebrities celebrities movies movies movies movies TV TV TV TV ... worthwhile entertainment as that of their ultimate creation. As a result, content that’s a byproduct of entertainment and the people involved in the development have become the new Scene Stealers.Social media has really connected us to different parts of the entertainment industry. From producers to writers to even makeup artists, behind the scenes isn't so behind the scenes anymore. People have opened up about their creativity which is really interesting and entertaining. MARIO, 25, NYYoung ...
Mix Masters Dec 07, 2016 media & entertainment interactive music social media ... interesting to play with the content. JONTI, 16, UKWhen the idea of co-creation of products and marketing first gained attention, brands were hesitant to allow such involvement by non-professionals. Yet, brands that have invited external input are reaping the rewards: Doritos has made its consumer collaborations a focal point of its annual campaigns, and the brand ranks third among all brands as having the most entertaining ads. Once again, brands and entertainment providers are hesitant to allow ...