The Generational Manifesto Mar 24, 2019 ... external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. These are circumstances during people's childhood and adolescence that they can't control, but which impact their internal values since youth is the period when people develop traits that stick with them throughout their lives. For instance, those who grow up amidst the same socioeconomic conditions, whether the dot-com boom (Gen Ys) or the Great Recession (Gen ...
Portraits Of A Generation Mar 23, 2019 ... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...
Next Gen Brand Loyalty Mar 22, 2019 ... , who not only want to see people of all shapes, sizes, colors, and physical abilities included in marketing and advertising, but expect it; embracing diversity is not a nice-to-have but a necessity for brands today. Ys, who prioritize spending on experiences over products, also look for brands that engage consumers with IRL events and activations. GEN X Gen Xers are more likely to be brand loyal than younger generations, and are less willing to make changes in their ...
Fear Factors Mar 19, 2019 ... an oftentimes overly optimistic outlook of the world. However, cataclysmic events during their adolescence—such as 9/11 in the U.S., the 7/7 bus bombings in the UK, and the 2008 economic recession that affected youth in both countries—upended their sense of security and changed the course of the careers that they felt promised as children. Having lived through these experiences, Ys are acutely aware of the fact that nothing in this world is guaranteed, especially with regards to their ...
For Your Entertainment Mar 18, 2019 ... so. For young generations, live shows provide the IRL, shareworthy experiences they crave and allow them to connect with the musicians they idolize. For Boomers and Xers who grew up either attending or hearing about historically significant live music events such as Woodstock and aid festivals, live shows and concerts provide them the music experiences to which they’re accustomed. With the knowledge that shows and concerts are similarly important to all four cohorts, brands can curate live music ...
The Urge To Splurge Mar 16, 2019 ... . Gen Zs have made luxury purchases in over the past year are clothing, shoes, dining out, tech & accessories, and beauty/grooming. This varies slightly among UK Zs: the #1 and #2 categories they have splurged on in the past year are clothing and shoes, followed by tech & accessories in third, entertainment events/experiences and beauty & grooming—tied for fourth—and dining out. When it comes to the top two types of splurges for Zs in both countries, four in 10 made a luxury clothing ...
Multigenerational Marketing Tips Mar 15, 2019 ... select all that apply. If it is relevant to me/my needs | If the ad is humorous | If it is from a brand I like | If it has great music | If it feels more like entertainment than an ad | If it is inspiring | If it teaches me something | If it has an emotional connection | If it includes detailed product information | If it references current events | If it includes celebrities/public figures I like | Other thing(s) | Nothing The majority of all four generations in ...
Find Your Place Dec 17, 2018 ... through in-person gatherings and events that better reflect who they are. They're also more willing than their predecessors to move whenever Opportunity Knocks for a job or a more appealing lifestyle—41% of Trendsetters in the UK and 39% in the U.S. would rather live a nomadic life than put down roots in a community, which further disrupts their sense of community based on where they live.Community is also harder to obtain IRL for young people who tend to shun the stereotypical view of a more ...
The State Of The Sub/Urban Dec 15, 2018 ... ), though this divide is much greater in the UK (48% of UK youth currently live in urban environments versus 28% in suburbs). Moreover, brands can sponsor community initiatives in suburbs related to their company's lifestyle, such as events centered around art, sports, or food that bring more events to suburbs based around consumer passions.Best Of Both Worlds As cities and suburbs become more similar than different and both enhance the quality of life they provide, lifestyle and amenities won't be the ...
Welcome To The Club Dec 13, 2018 ... in their neighborhood (see examples). Modern youth’s need to form human-to-human connections is fueling the popularity of community meetup groups, such as supper clubs, book clubs, and salons, wherein individuals can come together for events centered around common interests rather than a common location. They’re also using community-building apps that connect people online so they can eventually meet in-person. With the knowledge that IRL community is a priority to modern youth, brands across all ...