Data Mine Sep 19, 2018 ... . Although 44% in the U.S. and 42% in the UK are concerned about their privacy and security online, only 39% in the U.S. and 38% in the UK have made an effort in recent years to reduce the amount of personal information they share online. As a 23-year-old female said in one of our focus groups, “It doesn’t matter to me because nothing has happened to me that I’m aware of, but if/when something does I’ll be more aware.” Rather than taking a proactive approach to protect themselves, young consumers are ...
Culture First, Country Second Jun 26, 2018 ... as well. Burberry even found a cultural sherpa in partnering with British-Ghanaian model and activist Adwoa Aboah on the project.Brand Role Model: Look to HP's campaign for International Women's Day. The brand didn't just tell consumers it supports female empowerment, but earned its place in the conversation by highlighting a story of a young girl in India who is passionate about storytelling, and then seeded the conversation for females around the world to share what storytelling means ...
Global Culture Marketing Tips Jun 25, 2018 ... about female empowerment and anti-authoritarian resistance. - 6. Get In The Game. - Once a subculture with a negative stigma, gaming is now a central part of the cultural conversation and a vital way for brands to engage young consumers around the world. Companies across all categories have much to gain by creating challenges that reflect their ethos, particularly as it requires consumers' full attention to engage in gameplay with the brand. Take note of the following companies in wide ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... blockbuster, and it was viewed not just a superhero movie, but an embodiment of female power. Along with its female director, the DC movie focuses on a female superhero, as well as a female villain, both powerful in their own right. Although the movie also received criticism for being a bad portrayal of feminism, it opened up a much needed dialogue about feminism and the role of females in superhero movies.Black Panther Black Panther was so successful that many media outlets called it “game ...
Culture Spotlight On China Jun 19, 2018 ... vloggers or wang hong—a Chinese term for “internet celebrity"—such individuals have typically attracted female followings, and there haven't been many makeup products on the market in China specifically designed for men aside from skincare offerings. Yet, the popularity of beauty vloggers is changing that; as they offer more representation of men wearing makeup, they're inciting new societal norms. Among the most popular of these influencers are 25-year-old Wang ...
Culture Spotlight On Australia Jun 18, 2018 ... applicants and will run annually. Women only represent 19% of the game development sector in Australia, which is why female game developers have taken efforts to remove the stereotypes and stigmas of women in the industry and create more games that women enjoy and find relatable.Stealth Sellers: Exported Goods Are GrowingThe rise of Chinese students at Australian universities has led to a booming gray market, with students selling Australian goods to Chinese consumers back home. They are known as daigou ...
Culture Spotlight On Indonesia Jun 17, 2018 ... . Colorful garments and details, including crystal and sequins, are sought after. Such modest styles are more in line with Eastern views of femininity, not typical Western perceptions of being proper.71% of youth in Indonesia feel people like them are represented in global culture.REALISTIC CULTURE IN INDONESIAAccording to 72% of youth in Indonesia, advertising accurately reflects their culture, while only three in five feel advertising accurately reflects female and male culture. Women (72%) lead the ...
Culture Spotlight On South Korea Jun 16, 2018 ... An overview of popular culture trends in South Korea.South Korea is experiencing growth and change from all directions as a rapidly developing nation in the East. Young consumers are challenging societal norms with fashion trends, social activism, and a demand for change in traditional news.The Future Is Female: A Feminist Culture Is RisingUntil recently, the term “feminism” has held a highly negative connotation in South Korea, one linked with hatred of men and superiority of women. It’s ...
Culture Spotlight On The U.S. Jun 15, 2018 ... popular outside of the Latin music community with her debut album "Isolation." But more than just a hit on Latin charts and award categories, in 2017, Latin songs took 16 of the spots on YouTube’s Top 25 Songs of the Summer global chart.Girl Power(houses): Female Singers Top The ChartsWhile females are fighting for greater representation in many areas of popular culture, including TV, movies, and gaming, music is an area where they are finding a loud voice. In fact, much of what's ...
Culture Spotlight On South Africa Jun 11, 2018 ... African youth feel that women/female culture has become more inclusive in popular culture in recent years, and women are especially likely to have noticed this change (84%). Another two in three South African youth also feel that popular culture in their country has become more inclusive of LGBTQ and men/male culture, as well as become more racially diverse.Which of the following best represents your feeling about popular culture today?Popular culture in my country has become... More inclusive of ...