Play The Game Mar 15, 2017 community play sports ... sports, meaning there’s much room for growth in this area. We foresee a rise in branded sports festivals and field day-like experiences for young adults to engage in and celebrate sports.Sports leagues have long offered programs for youth to play sports, but as sports are on the decline in schools, these spaces are becoming more crowded. Brands have an opportunity to pick up the slack. Just as leagues have often supported youth to invest in the next generation of star players, brands have the ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... worthwhile, even creating events and festivals around this content. Due to social media, youth don’t feel that there are restrictions or parameters for how long entertainment needs to be or what the quality should look like. When brands create content for this platform, they’re free to make works that vary in format, from short and sweet to long and in-depth released in parts. Since young audiences can fill any given free moment with entertainment, they’ll consume both works that kill a few minutes or ...
Omnitainment Dec 09, 2016 media & entertainment branding radio video ... advertainment is propelling brands into a new era, one in which they are no longer just creators of products and services but entertainment studios in their own right. This means going beyond sponsoring shows, festivals, or concerts to being the driver of them. Recent months have seen an influx of brands creating their own films, TV shows, web series, magazines, and podcasts in an effort to move beyond their core categories and dip their toes in the entertainment space (see examples). This mirrors what has ...
Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... website called Soccer Is Here that helps New Yorkers find nearby pubs airing both U.S. and international soccer matches. The Google-powered site lets people search by league, match, or venue and get directions. Nearly 200 bars are in the system, and Heineken hopes to expand the service to other cities in the U.S. State Farm’s Here to Help To demonstrate that State Farm is “like a good neighbor,” the insurance company set up activations at popular festivals to make attendees’ lives easier. At ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... food events, eateries with rotating buzzy dishes, and festivals dedicated to even the most niche food and drinks, youth claim it as a badge of honor to say they’ve been to a particular place and tried something unique. These young TasteMakers feel a sense of accomplishment by fulfilling their food or drink goals. One’s food and beverage knowledge and experiences not only serve as a point of pride, but also a way for youth to exhibit cultural savvy. This isn’t specific to enjoying food and ...
ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... making the pilgrimage from around the world to engage with a conscious community alongside leaders in the areas of science, entrepreneurship, innovation, and technology.WanderlustA celebration of mindful living, Wanderlust festivals bring together yoga and meditation instructors, musicians, speakers, and chefs for four-day retreats in some of the world’s most awe-inspiring natural resorts. Participants join these professionals to explore new ideas, make new friends, discover new abilities, and dance ...
Identity Theft Jun 19, 2016 family parenting relationships ... still go out with friends without my daughter, and so does my girlfriend, we alternate nights out. I also make it to music festivals at least twice each summer. We then also do a bit of socialising during the day on the weekends with our daughter, lunches in the park with friends, and the like.ALAN, 34, UKI don't consider any aspect of being a parent to be incompatible with my identity beforehand, but that said I've tried to stay active in my hobbies, and I've tried to make time for vacations or ...
Pop Politics Mar 02, 2016 marketing media & entertainment social consciousness celebrities politics ... traveling to attend the United Nations General Assembly for fun, similar to how they travel to music festivals. Because politics have become sort of its own form of “must-see-TV,” young people have come to expect a style of punditry that aligns with this cultural change. As pop culture itself has become smarter, it’s only fitting that politics have become more deeply immersed in pop culture. Think high-meets-low cultural critique that speaks to the growing intellectualization of pop culture, and vice ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... that the primary way they find people to date is through friends. Many also meet people at school and work and when out at bars or clubs. Because they are so digitally connected, another 26% are finding potential romantic partners on social media. Which of the following ways have you found potential romantic partners?Select all that apply. Through friends | At school or a class | At work (Base: Aged 19-34) | On social media | At bars or clubs (Base: Aged 21+) | At festivals, concerts, or ...
The New Age Sep 01, 2015 marketing play social life hobbies multigenerational ... today are enjoying the independence afforded to them by their rewriting of the adulthood script. By engaging in activities and behaviors once considered to be “childish” from the vantage point of modern adulthood, they are reclaiming them as relevant and appropriate for any age. For example, among 31- to 34-year-olds, the majority thinks they are not too old to go to music festivals (70%), take shots of liquor (59%), binge on junk food (58%), and stay out until dawn (53%). In the past, doing such ...