Shopping Behaviors Sep 23, 2016 ... , apparel, footwear, beauty and grooming products, and household products. Additionally, many are shelling out for what may be considered “wants” rather than “needs,” such as dining out, entertainment, accessories, and sports and fitness. Their diverse array of purchases shows that young people are not reluctant to spend on non-essentials. In which of the following categories, if any, have you purchased products or services from in the past year?Please select all that apply. Grocery ...
BMS Brands and Marketing Jun 25, 2015 ... athletic apparel have logos. When thinking about your life, which statement from each pair comes closer to what you’d prefer/how you think? I prefer wellness products from large national brands | I prefer wellness products from boutique brands | I prefer athletic apparel with no logos | I prefer athletic apparel with logos TOP 10 WELLNESS BRANDS 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 TOP 10 FITNESS BRANDS 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 ...
BMS Body Jun 22, 2015 ... also go to gyms and take advantage of the outdoors for exercise. While women are more likely than men to exercise at home, men are more likely to go to a gym, which could be due to the types of exercises that each prefer. Ys also turn to the web for workouts, with nearly a quarter using online videos, and 17% taking part in fitness challenges. Which of the following best describes your typical exercise habits?Those who ever exercise I exercise at home | I exercise at a gym | I exercise outside ...
BMS Overview Jun 19, 2015 ... | Binge watch TV | Pray | Spend time in nature | Track my fitness | Attend a religious/ spiritual service | Meditate | Shop at a farmer's market | Read my horoscope | Take a class for personal growth | Talk to a therapist/life coach | Get a spa treatment Which of the following activities have you ever done?Those who do these activities at least once per week Exercise | Play games | Take nutritional supplements/ vitamins | Nap | Binge watch TV | Pray | Spend time in nature | Track my ...
BMS Wellness Segmentation Jun 18, 2015 ... spiritual side. They’re more likely than their counterparts to exercise, take classes for personal growth, and pray. Ys in these segments are also more likely than Observers and the Averse to identify as religious and spiritual. Do each activity at least once per week. Exercise | Take nutritional supplements/vitamins | Track my fitness | Spend time in nature | Pray | Attend a religious/spiritual service | Take a class for personal growth | Talk to a therapist/life coach How do you describe ...
Gen Z Entertainment Mar 24, 2015 gaming gen z media & entertainment TV video ... —INCLUDING 92% OF BOYS—PLAY VIDEO GAMES REGULARLY.Gaming Genres The video games that Zs prefer vary widely based on the age and gender of the player. Not surprisingly, boys gravitate toward action/adventure, first-person shooter, open world games, and sports games. Meanwhile, girls have a greater preference than boys for playing puzzle games and physical games like Zumba Fitness. Tweens are more likely than teens to play racing, sports, and physical games, while teens opt for action/adventure and ...
Digital Next Tech Dec 24, 2014 technology 3D augmented reality gadgets wearables ... agreement about what future tech is most appealing. They are drawn to cloud services and mobile payments, and both want to try 3D printing and virtual reality. Interest in certain new technologies is partly driven by life stage. Teens, whose lives exist largely online, are more curious about the cloud than are their older peers. Conversely, older Ys are more interested in smart home tech, fitness trackers, and mobile payments. Despite the media attention smartwatches have received, 42% of Mainstream and ...
Digital My Mobile Life Dec 18, 2014 communication technology apps messaging mobile ... weekday, which of the following activities, if any, do you do on your mobile device during the morning?Among those who do each activity Listen to music | Look at social media feeds | Read news | View photos | Aimlessly browse the Internet | Use fitness/ health apps or videos | Play games | Access mobile learning | Listen to podcasts | Read blogs | Watch TV | Read books | Watch videos | Read magazines | Shop/ browse online On a typical weekday, which of the following activities, if any ...
Global Y Consumer Sep 25, 2014 global retail brick-and-mortar e-commerce sharing economy shopping ... . Travel and vacations emerge as top splurge categories, especially in South Korea, Brazil, China, the UK, and Spain. Nearly a quarter of GYs say they’re willing to splurge on live events like concerts and theater performances; and approximately 4 in 10 GYs, and more than half in India and China, splurge on dining out. Which of the following products/services do you tend to splurge on (i.e., spend extra money)? Electronics/ technology | Fitness | Accessories | Makeup | Hair care | Vacation/ travel ...
POP Landscape Jun 17, 2014 media & entertainment movies music news TV ... to you to be current on the following topics?Top 2 box: “Very important” and “Somewhat important” Music | News/ current events | Technology | Movies | Health/ wellness/ fitness | TV shows/ series | Books | Politics | Games | Digital culture | Sports | Fashion | Art | Theater | Nightlife | Celebrity gossip/ news JACKS-OF-ALL TOPICS, NOT EXPERTS Although it’s important for young people to be fairly well-versed across a large breadth of topics, they aren’t very likely to consider ...