Global Social Trends Dec 06, 2017 social life friends nightlife social media ... friends at a young age and keep their social circles tight-knit. On top of this, Swedes aren't particularly extroverted or interested in small talk, making it harder to simply strike up a friendship. While having few, long-lasting friendships has its benefits, it can prove limiting when it comes to networking as people tend to know fewer people who can help them progress in their careers. To address this challenge, Swedes are developing apps, including Sevn, Lunchback, Yepstr, and  ...
School Of (Work)Life Sep 23, 2017 career education social life college company culture friends ... some altogether, the role that work serves in their lives is changing to become more personal than merely professional. They have an extended period of time in their twenties and thirties to have a vibrant social scene like that of a university and feel the workplace is a natural extension for such. Meanwhile, given that Ys are constantly looking for ways to form new friendships, and they rely on friends to help them navigate adulthood (see Friends With Benefits), it’s fitting that they have ...
All The Feels Jun 22, 2017 gen z social life friends social media ... -led lives has made Zs more attuned in some circumstances to picking up human emotions because they grow up learning how to do so through 140 characters in a tweet, 10 seconds of a snap, and a heavily filtered Instagram photo. Rather than desensitizing them, such online communications may actually be making them hyper aware of the feelings of the people around them. Unlike Ys who grew up socializing mostly in-person, such as in their neighborhood or at the mall, Zs get to know their friends better ...
Social Live Jun 20, 2017 gen z social life technology friends social media ... launched freestanding app Cabana, which lets up to five friends video chat as they watch videos together. The creators note that unlike Tumblr which tends to connect strangers, Cabana is meant to facilitate co-viewing with real-life friends.Let’s Watch It! iMessage application Let’s Watch It! enables users to watch videos with up to five people simultaneously and see each other’s reactions. The app presents a list of popular videos, or users can search for titles in YouTube, YouTube Live, or Twitch ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... of legal drinking age still find the concept of socializing around sporting events to be more appealing than alternative nightlife activities. And while Zs can’t participate in Sports Clubbing just yet, they still feel that sports provides a fulfilling and relevant social experience, meaning it’s a key way for brands to engage them and their friends. Moreover, Trendsetters are even more interested in sports-centric nightlife than mainstream youth, suggesting it will become more relevant ...
Parenting In Partnership Jun 18, 2016 family parenting children friends ... this holds true as they choose to become parents. When past generations had children, many would have found the commitment to their families meant that they had less time to devote to friendships as family took center stage in their lives. But true to Gen Y’s tendency to treat friendship as a priority, modern parents are elevating the role of friends within their budding families. As they’ve always considered friends as family anyway, they’re turning to these constant companions as allies in ...
The New Friend Zone Dec 08, 2015 global relationships dating friends marriage ... couples. Uncomfortable with labels and limits, they don’t want their relationship status to define them—nor do they want it to affect how they socialize with friends. What’s more, the burgeoning prominence of celebrity “squads” (such as Taylor Swift’s, which has been dissected everywhere from Vanity Fair to Gawker) is giving rise to the notion that power comes from maintaining close friendships. In the past, having an ideal boyfriend or girlfriend would have been enviable, but in the current youth ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... honor friendships, such as Friendsgiving, Galentine’s Day, and National Best Friends Day. Ys have added these days to the traditional calendar to better reflect their lives (see #Celebrate); occasions once intended to celebrate their connection with their family or significant other now should be inclusive of their friends as well. Because of this enhanced closeness, Ys are turning to their friends rather than their family for help with areas of life that young people wouldn’t have discussed ...
The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... agree or disagree with each of the following statements?Summary of Strongly/Somewhat Agree It's important to me that I am always developing my intellect | I like going to events where I learn about something new / that I didn't know before | My generation values intellectual stimulation FITNESS FRIENDSHIPS Younger Ys are more likely than their older counterparts to merge their health pursuits and social lives. Compared to those aged 25 to 34, younger Ys are still forming their friendship networks ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... Zs are using technology to filter relationships and control communication based on their level of closeness with recipients.As the first generation of true digital natives, Zs are learning to socialize in a world where real-time communication and instant feedback are not only possible—they’re required. But being perpetually “on” can be stressful, especially given the overabundance of family, friends, teachers, and marketers vying for their attention. To manage this modern dilemma, Zs are ...