#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... to events like Friendsgiving and National Best Friends Day, which reflect their contemporary, expanded definition of family. Likewise, with Ys around the globe staying single longer, young people in many countries are celebrating an anti-Valentine’s Day; Singles Day in China has become the world’s largest online shopping event, in which the unattached celebrate and treat themselves. Beyond the abundance of alt-holidays that focus on relationships, Ys and Zs are peppering the calendar with days ...
Cassandra's 2021 Outlook Dec 16, 2020 ... The Top Trends Defining Youth Culture in 2021Welcome to Cassandra's 2021 Outlook. We recommend viewing the following slideshows in full screen mode. Extreme AnalogEach of the following pursuits explored in this trend foreshadow how young people will be decreasing their screen time and investing more in IRL fun with family and friends.Intentional LivingFor today’s teens and young adults, living with intention is the next level of self-care. This means that young people are being more honest with ...
Habits/Rituals: Impact On CPG Jun 23, 2020 ... both what they feel they miss during the pandemic and what they are willing to spend on. For example, as the days have marched on, young people are missing sports and movie theaters less than they did at the start of the pandemic, but they are continuing to miss their friends and families and they miss shopping. It’s for these latter reasons that about two-thirds of young people would like to see stay-at-home orders relaxed around the country and which suggests that they have a sense of tempered ...
The Relationships & Community Perspective May 12, 2020 ... were forged over a period of time, and virtual friends shared their most personal secrets and knew each other’s lives inside and out.Between 2014 and 2017, we saw the acceptance of digital friendships rise to the point that 57% of young people, including 66% of Trendsetters, agreed that digital friendships are just as meaningful as IRL friendships (up from 31% and 36%, respectively). They were able to foster global connections and develop networks of friends around the world, which ultimately gave ...
A Defining Moment Mar 24, 2020 ... Discover how we are approaching and uncovering nascent trends around polarization, and how Covid-19 plays a big part in this.The Cassandra team was in the field with our quantitative and qualitative studies in January, uncovering nascent trends about how polarization was impacting all facets of youth culture—interactions with friends and family, the evolution of activism, engagement with businesses and brands. As we were developing our stories and analysis on where activism and brand purpose ...
No Joy in Division Mar 21, 2020 ... ” people with opposing political views compared to overall U.S. youth. The act of unfriending or unfollowing friends or family members on social media is a defensive mechanism done for a few different reasons.Unfollowing and unfriending, while passive acts, allow youth to protect their emotional health, which we know is a priority for both Ys and Zs. In doing this, youth assert control of their online environment and their mental health. Some youth who defriend and/or unfollow do so to avoid an ...
Brand Friends Forever Aug 18, 2013 ... The real-time web has broken down the wall between corporations and consumers, shifting brands into the role of constant companions. As a result of social media, brands have become more like people. Indeed, they are now able to converse, listen, hang out, “friend” consumers, and forge more intimate one-to-one relationships, compelling Gen Ys to think of them as trusted friends. Today, companies that strive to be Brand Friends Forever—a BFF—must wholly develop their human sides, and think and ...
The Impact Of Influence Dec 17, 2019 ... that apply. To stay in the know about what's going on in culture | Because I want to support them/the things they do DECIDING TO FOLLOW INFLUENCERSYoung people gravitate toward influencers who seem less like influencers and more like friends. Nine in 10 youth in the U.S. and UK think it’s important that they seem like a nice person (89% in both countries), aren’t just trying to sell them something (86% in both countries), and make their day better/improve their mood (86% in both countries ...
The Hive Mind Dec 16, 2019 ... like a lot of good things about this. Cancel culture is toxic, but sometimes it’s necessary. I think people deserve to be canceled for certain things like racism or homophobia or stuff like that. But there are like petty cancel cases that I'm like, they probably didn't deserve to have their career ended over it.” Another 34-year-old female in our Gen Y focus group chimed in, “I've talked about this at length with friends, it's like a hot button topic. Some people would say [the person being ...
Life For Like Dec 14, 2019 ... explosive feud with James Charles put the implosion of their friendship on show in a series of back and forth videos that sent waves across the internet (and even called for Charles’ cancellation); and Jeffree Star, beauty YouTuber and entrepreneur, invited viewers into the operation room with him as he underwent plastic surgery. Young viewers are hungry for this type of dramatic, exposing content, which provides a similar type of entertainment as reality TV. To wit, 43% of youth in the U.S. and 34% in ...