Next Gen Brand Loyalty Mar 22, 2019 ... . In the attention economy that Ys and Zs occupy, their brand loyalty isn’t necessarily decided by their dollars spent. Younger generations are more likely to measure their loyalty on other factors, such as following a brand on social media, seeking out more information about it, talking to their friends about it, or putting branded stickers on their belongings. The attention they pay to the brand is worth more than the money they would or would not spend. To older generations, brand loyalty has ...
Tech Truths Mar 21, 2019 ... increasingly filling their homes with smart/WiFi connected technology, turning to streaming services to consume entertainment, and posting on social media to keep up with friends and family. They don't depend on technology like Ys and Zs, but they're comfortable welcoming lots of devices and platforms into their lives, particularly as they're the generation most likely to feel that tech makes life easier. Demonstrating their tech-savviness, Xers are only slightly behind Ys and Zs in saying they use tech ...
Breaking Bad Mar 20, 2019 ... relative to how they themselves dated, formed families, and made friends in previous decades. This section covers topics around sex, dating, love, family, and friendships, and sets the stage for how brands can utilize shifting norms in this category to impact their products, services, and marketing.Ys and Zs feel like the generations older than them are judging their progressive tendencies in this area. Not only are they the first generations to have hookup apps and platforms that allow them to meet a ...
For Your Entertainment Mar 18, 2019 ... than Boomers and Xers to prefer reality television, having popularized this genre during their lifetimes; about four in 10 Ys and Zs in the U.S. and UK prefer to watch reality television over scripted television. These young, always-on cohorts are accustomed to viewing reality as a source of entertainment—from reality TV programs to watching their friends’ stories on social media. Notably, nearly three in 10 Xers in the U.S. prefer watching reality TV over scripted, demonstrating how youth ...
Shop Talk Mar 17, 2019 ... most of them have yet to enter the workforce and they use shopping as a means of hanging out with friends. By contrast, Boomers and Xers are often not just shopping for themselves but for their families, so it’s a responsibility rather than just a fun pastime. Ys and Zs have also grown accustomed to experiential retail and stores as destinations, which contributes to their desire to shop, whereas older generations regard shopping as a duty to be done at stores that provide the necessary items and ...
The Urge To Splurge Mar 16, 2019 ... overall, have more ways in which they can show their attachment to any number of lifestyles or cultures as they carve out their nascent identities. It follows that even their splurges in dining out and beauty & grooming are couched in each categories' shareability, made possible by their splurging on tech and accessories. Their tendency to splurge on dining out is a main way in which they’re socializing with friends while generating social currency, as photos of the food they’re eating garner ...
Opportunity Knocks Dec 14, 2018 ... Modern youth are moving more often than their predecessors in order to find opportunities, including jobs and passions, rather than community.Young people in previous generations moved locations to settle into a community where they felt like they could belong and could be close to friends and family, but modern young adults aren’t prioritizing these factors. Instead, they’re moving for opportunities, and doing so more frequently, as well. Today, home isn’t where the heart is, but rather where ...
Welcome To The Club Dec 13, 2018 ... cornhole club. These are really fun ways to meet new people and expand my social calendar.JACOB, 34, VAOLD CLUBS, NEW FACESFor centuries, mealtimes have had cultural significance as occasions during which people can gather and bond over a shared culinary experience. As young people seek out more opportunities to form community, supper clubs have risen in popularity as events at which people can come together with existing friends to commune over a meal, or where they can can meet new people who help ...
The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... (see State Of The Sub/Urban). Jonti from London finds community and belonging in the places where she spends quality time with family and friends on a weekly basis, including green spaces and the dog park. Cities that provide urban greenery for residents are appealing to modern youth who desire natural spaces where they can find fresh air and a respite from the hustle and bustle of their everyday lives. Jonti also named the pub as a prominent location where she finds a sense of community as it ...
There's No Place Like Home(town) Dec 11, 2018 ... as in-person ones. Since digital friendships can connect people from anywhere, it’s exciting for youth to bond over being from a similar place and forming a connection based on that specific location, especially with a person they might not have met otherwise. In a similar vein, and since digital friendships can be maintained from anywhere, youth are able to retain their connection to the hometown they’ve left via social media, giving them a cultural touchpoint that helps them continue to relate ...