The New Social Order Dec 15, 2019 ... , live-streaming platform Twitch has been a natural for gaming sponsorships, as well as male-focused brands like Gillette and Bud Light (the majority of Twitch users are 18- to 34-year-old men). And while it might not seem like an obvious match for beauty sponsorships, MAC Cosmetics has been experimenting with the platform, gifting products to influencers on Twitch for the last few years and monitoring the comments to see if viewers ask gamers what they're wearing. “Twitch is a platform that ...
Life For Like Dec 14, 2019 ... around what it is you stand for. While this may seem daunting, brands that lead with their values are often rewarded for doing so. THE HUMAN BRANDTo stand out in today’s saturated market, it’s not enough for brands to merely offer products and services; rather, for today’s youth, all brands are a reflection of a lifestyle. Influencers are excelling in the marketing game because they are using their personal lives to create content, amass audiences, and foster a sense of loyalty. As brands seek to ...
Influence Buy Category Dec 12, 2019 ... wide range of opportunities for your brand to branch out into other areas where youth are known to make purchases. For example: with the knowledge that youth who follow video game influencers are more likely to make restaurant purchases, restaurant or food brands should seek out partners with video game influencers in order to tap into their following—who we already know are likely to spend their money on restaurants. ...
Global Influencer Trends Dec 09, 2019 ... Influencer trends from around the world - Japan: Virtual YouTubers - In a country known for anime, it's not surprising that Virtual YouTubers, or VTubers, have risen to fame. Kizuna AI was arguably the first virtual influencer to kick off the craze in late 2016 and is now the most popular with three YouTube channels and over 2 million followers. She functions much like other YouTube stars: She posts videos of herself playing games, answering questions, and telling stories. Kizuna has appeared ...
Always Be Hustling Sep 21, 2019 ... participant even said, “I hustle because I so desperately need my life to have meaning. That’s my bottom line.” A hustle isn’t just a marker of personal success: it’s important to them that they make an impact that lasts even after they’re gone, and pursuing passion projects that impress their unique vision and creativity upon the world is Ys’ way of doing just that.Z HUSTLE = SURVIVALWhile Ys see hustling as a way to achieve happiness, Zs see hustling as a means to survive. Hustle is the name of the game ...
Over Stimulation Sep 20, 2019 ... content become the casualty. In addition to all of the streaming TV, podcasts constantly release new episodes; Spotify pops up to remind people of new music by their favorite artists; and newsletters abound with articles, lifehacks, and ever more media to check out. It's no wonder that half of youth in the U.S. and UK get stressed when choosing entertainment options, whether that's a show to watch or a game to play. The fact that previously relaxing activities, like watching television or listening to ...
Free For All Sep 19, 2019 ... . and UK believe gaming to be a productive pastime, and Zs in the U.S. rank gaming their #2 passion point. As their time becomes more compressed due to their responsibilities, both within work or school and their personal lives, young consumers are being more discerning about what they’re willing to focus their attention on. As an antidote to burnout, young consumers are turning to games that help them wind down and zone out. For example, the SIMS is a computer game with no obvious goal or narrative ...
To Your Heart's Content Sep 18, 2019 ... Young people today are overstimulated and burnt out, and they're seeking refuge in entertainment that allows them to disengage and recharge.Young people today are overstimulated and burnt out; they’re overwhelmed by work and school, bombarded by ads, and inundated with TV shows, video games, podcasts, and YouTube videos. And even as they're overstimulated, they have a difficult time enjoying downtime, often feeling like they could be doing something more productive. As a result, Ys and Zs are ...
It's A Mall World After All Jun 23, 2019 ... as a cool destination because it was a one-stop shop and an easy place to congregate: Gen Xers and older Gen Ys went to the mall to hang out and avoid boredom. For today's youth, that's simply not the case; there are countless avenues of entertainment competing for their attention, and as a result they’re not drawn to one forum for their social or solo recreation. That doesn't mean young shoppers wouldn’t visit a mall on principle; it means malls need to step up their game and provide an ...
The Direct Connection Jun 21, 2019 ... compelling subway ads to podcast sponsorships to social media messaging—to create strong brand personas that modern youth can not only relate to and trust but also aspire to be like. These brands are especially talented at the art of the social media game, meeting youth where they spend their time and generating content that bridges the gap between brand and consumer. Indeed, three in 10 Trendsetters in both countries say they would be prompted to shop from a DTC brand because there is a sense of ...