PLAYING THE (NFT) FIELD Apr 26, 2021 sports money technology ... , partnered with the NBA to sell player NFTs. Sold on the NBA’s website NBA Top Shot, fans can buy NFT Moments, which are uniquely digitally identifiable tokens highlighting player’s best gameplays. If customers are lucky enough to get a rare NFT Moment in the packet they buy, they can sell for up to 6 figures. - DIBBS - Introducing Dibbs; the Robinhood meets fantasy sports app that allows users to trade not only physical and digital trading cards, but hybrids of both. Dubbed “the first 24/7 marketplace ...
SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... Shopping goes live(stream)What do you get when you mix retail shutdowns with consumers bored in their homes spending time on social media? Shoppertainment. AliExpress, an online retail service owned by Alibaba in China explains, this concept “blurs the lines between e-commerce, entertainment and everyday lifestyle, engaging consumers in a highly immersive and interactive experience, such as live-streaming events, pictures, videos, and interactive games, to ultimately drive transactions.” Simple ...
GREEN WITH WHIMSY Mar 17, 2021 fashion & style food & beverage holidays ... enough of Lucky (the brand’s iconic Leprechaun character), the brand is extending their rainbow path to another format for celebration - Lucky’s CharmWorld by Candy Land game, created in partnership with Hasbro, Inc. For this pot of gold, we’re sold. ...
DRINK (SOM)E OF THIS Mar 10, 2021 food & beverage hygiene marketing ... to be considerate of health and wealth for survival. How can Som relate to this in terms of mental health and its product portfolio? It works hand in hand with mental health. Dr. Jerry Spencer, who’s a world-renowned sports psychologist, who is a good friend, states that a lack of sleep causes mental health issues. If you really break down our society, with social media, with video games, all these different things that are stress inducing and causing us not to sleep, they’re all relatively new ...