Global Gaming Trends May 31, 2018 ... Gaming trends popping up around the world.The scope of gaming has expanded in recent years and the many new options, both in terms of types of games and devices they can be played on, has turned even more young people around the world into avid gamers. Instead of being considered a stereotype or unwanted label, being a gamer is common among global youth today; 83% say video games are important to their lives. As gamers come out of their shells, so too does gaming as an entity as it becomes more ...
The Media & Entertainment Perspective May 27, 2020 ... shifts in attitudes around streaming, live virtual entertainment, and gaming. We look at new motivations for engaging with media, including the role of nostalgia and how this will impact entertainment choices in the years ahead. We also explore how these ongoing changes will impact young people's perceptions of influencers and celebrities—not only their roles in media but also the content they'll create in the future. As all sectors of entertainment are undergoing disruption, new platforms ...
Category Lens Mar 18, 2020 ... consumers on inclusivity to lessen polarizing conversations and behaviors on their platforms? Gaming companies can consider including educational information around sensitive topics like gun control to ensure they are sending the message that they understand the importance of causes and they are not promoting polarizing behaviors through their games. What if online platforms promoted causes by offering easy to access educational groups that were moderated by selected hosts from within their ...
The New Social Order Dec 15, 2019 ... , while YouTube leans more toward gaming, beauty, and tech (not to mention the extreme antics of people like Logan and Jake Paul). YouTube allows its creators to make money from ad pre-rolls, which means YouTube stars can make millions if they get a big enough audience. Instagram, on the other hand, doesn't yet have a mechanism that lets influencers make money directly through their posts. It launched IGTV last year with the ultimate goal of monetizing more long-form content and competing with YouTube ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... can be open about their mental health and therefore able to seek out the help and support they need when they near that point of mental burnout. And, unlike Ys who feel guilty when they’re unproductive during free time, Zs are giving themselves relegated downtime to truly turn off their minds for the sake of their mental health. This cohort is all about allowing themselves to mentally checkout with “contentless content,” such as ASMR videos and satisfying videos, as well as gaming, which allows ...
Over Stimulation Sep 20, 2019 ... media notifications, news updates, gaming alerts, and emails. Even something like Snapstreaks—a self-imposed competition to connect—creates a level of urgency to accomplish trivial tasks that further fuels the fire of overstimulation. All of this adds to a persistent sense of anxiety among Ys and Zs as they feel like they can never fully catch up no matter how productively they spend their time or how many steps they take to optimize their lives.Further contributing to youth’s ...
Free For All Sep 19, 2019 ... AWAYToday’s youth have given rise to modern gaming culture, which positions gaming as more than just an activity; for them, gaming is part of their lifestyle. This is especially true for Zs, who view gaming as not only a way to pass the time but also a way to engage with friends and fellow gamers and even potentially earn a living. When it comes to burnout, gaming provides young players a way to escape reality and immerse themselves in a universe in which they have one clear objective. Around half of ...
No Money, More Problems Sep 16, 2019 ... Overseas Bank (UOB) is using gaming to help young consumers save. UOB's mobile app, called TMRW, allows users to level up the more they save and unlock different items to build out their virtual cities. The bank hopes that the app will attract today's digital-first customers. Ys gave rise to mainstream gaming culture, and brands that can align themselves with this cohort’s penchant for gamification have a leg up on the competition.Among Trendsetters, 37% in the U.S. and 31% in the UK say their debt is ...
The Future Of Experiential Retail Jun 24, 2019 ... ) | A designated area where I can hang out and relax | Reserve an item to pickup in store | Entertainment experiences (e.g., live DJ, gaming) | Ability to pay with a roaming salesperson rather than going to the register (e.g., as at Apple) | No-checkout (a frictionless/cashierless checkout option, e.g., Amazon Go, Dirty Lemon) | Brand swag/physical takeaways (e.g., stickers, buttons, postcards) ATTITUDE TOWARD STORESGlobally, youth view stores as places that offer additional value outside ...