Retail 2.0: A.I., AR & VR Jun 20, 2019 ... to see more augmented reality in stores, and this rises to 23% of Trendsetters in the UK and 21% in the U.S. Interestingly, there's a noticeable gender divide: far more men than women would like AR options when shopping in-store. Men are more likely to prioritize gaming as a hobby, thus making them already primed for this kind of tech. As brands continue to roll out this technology and more customers experience it, it's likely all of these numbers will increase. - Brands Using Augmented Reality ...
Portraits Of A Generation Mar 23, 2019 ... . Xers rank TV shows as their #4 passion point of 30, and Boomers and Zs rank it #5. When it comes to gaming, younger generations are especially passionate, as they have destigmatized this form of entertainment and even turned it into a competitive sport. Zs rank gaming #2 of 30 passion points while Ys rank it #5. Boomers, Xers, and Ys rank cooking/food/restaurants #3 of 30, which aligns with their focus on family and communal activities.Which of the following, if any, are you personally passionate ...
For Your Entertainment Mar 18, 2019 ... following, if any, have you done in the past 3 months for entertainment?Please select all that apply. Listened to a podcast | Listened to an audiobook Approximately one in five Zs, Ys, Xers, and Boomers across the U.S. and UK have listened to music at a live show/concert in the past year.ATTITUDES TOWARD GAMINGWhen it comes to the way each generation perceives gaming, attitudes vary, though not as much as one may think. To wit, half of Ys and Zs in the U.S. and UK believe that gaming is a productive ...
Welcome To The Club Dec 13, 2018 ... . For instance, Norn is an international members’ club and house share that specializes in IRL conversation. An antidote to digital loneliness, Norn seeks to foster deep, meaningful connections among members through themed salons, dinners, and cohabitation. Whereas co-working spaces and networking groups connect people through industry, Norn seeks to encourage vulnerability and build community through openness and trust.THE DIGITAL BRIDGEI'm a gamer, so I belong to the gaming and VR community,  ...
On The (Im)pulse Dec 09, 2018 ... car brands. Young consumers, who are already hardwired to gamify their purchase behavior, are encouraged to chase what’s cheap in impulse travel, rather than demonstrate loyalty. Aggregating different flights, accommodations, and plans and spontaneously making decisions feels like the world-building that they undertake in gaming, with the similar feeling of euphoria when they see their itinerary come together. Indeed, the thrill of getting something at a steal has precipitated the travel ...
Home & Away Entertainment Trends Dec 06, 2018 ... , especially through the travel spaces where young people are increasingly spending time as they prioritize travel and through advertising inspired by the genres that reflect their attitudes toward travel and community.GAMING & VR IN AIRPORTSAs gaming has become a mainstream form of entertainment, airlines have begun to offer settings and devices that allow gamers to do what they love as they wait for their flights. Indeed, one in four youth in the U.S. and UK, as well as one in three Trendsetters in both ...
Race To Zero Sep 22, 2018 ... in the race to reduce excess, and influencers touting this concept who are building their personal brands as zero-waste proponents are a growing niche on social media. Rather than posting about flashy purchases or luxury goods, it has become a point of pride for modern youth to demonstrate how they’re gaming the system to diminish the amount of waste they’re contributing to the world, and earning a reward in the form of a healthier environment. A group of young people committed to working toward ...
Innovation Halo Sep 21, 2018 ... Halo—there's been much backlash towards the brand with consumers feeling that Apple only puts out innovation products once in a while and when it does change, it's not always to address consumer pain points. Consider how Apple's "innovation" of removing the headphone jack became a pain point for consumers who could no longer use standard headphones or charge their phone while using headphones. Conversely, consider how global gaming phenomenon Fornite adds weekly updates and challenges. Even ...
Need For Speed Sep 20, 2018 ... , from fashion to food and beverage to gaming. While Gen Ys have become accustomed to a constantly quickening pace of accessing or receiving the products and services they desire, Gen Zs have never known a time in which immediacy wasn't the norm. Bingeable shows, two-day Amazon Prime delivery, and even virtual medical care have set the standard for “fast" as a given—and even these services are being challenged to get faster with the introduction of Amazon Now and predictive medicine. Speed has ...
Digital Wellbeing Movement Sep 18, 2018 ... corrupt the minds of youth in the same way people now fear the effects of smartphone dependence and gaming overload. While these fears are legitimate, they are not insurmountable: they are the growing pains society experiences as it adjusts to new innovations. Indeed, 84% of young people in the UK and 82% in the U.S. believe that with any innovation, there’s always some bad/negatives that come with the good. Today’s youth are aware of what they’re up against when it comes to the consequences of ...