Demo Real Mar 04, 2016 community social consciousness activism causes and issues ... to issues by only sharing a message of support on their company’s or brand’s social media pages. Doing so opens them up to the same slacktivist criticism young consumers are trying to avoid. Rather, they should also get involved by encouraging employees and providing them with the resources and time off to work on causes that matter to them. Brands can also participate in public events. For example, many brands had floats in NYC’s Gay Pride Parade in 2015, and most were cheered for their ...
Flair and Balanced Mar 03, 2016 media & entertainment causes and issues politics social media ... , and it now carries ads from Hearst.Featuring headlines like “This Ex-Gay Survivor Had an Amazing Courtroom Message for LGBT Teens” and “This is How Bob Marley’s Pot Brand is Trailblazing the Cannabis Industry,” Mic says it reached an audience of 30 million in May, and 70% of readers were under age 35. This past spring, the four-year-old company announced $17 million in new funding, putting its total investment upward of $30 million. The team also hired the former executive editor of NPR News ...
Pop Politics Mar 02, 2016 marketing media & entertainment social consciousness celebrities politics ... provocative ads, which have touched on political topics and hot button issues including gay culture, right wing politics, and abortion rights. Because the ads target the city’s famously liberal demographic, they decidedly lean left in tone. BUD LIGHT Bud Light introduced ‘The Bud Light Party,’ a humorous, politically themed campaign surrounding the 2016 presidential election in the U.S. to encourage people who can’t agree on politics to agree on drinking the low-calorie beer. The campaign, which stars ...
Break It UP Dec 07, 2015 relationships dating divorce ... the idea of divorce in recent years, in the past, Boomers and Xers often stayed together for the sake of family and children. Not so long ago, marrying and settling down was the only option for young people, regardless of whether they were straight or gay or preferred singlehood over coupledom. But today’s younger generations are well aware that they can find whatever type of relationship situation they seek and see no reason to remain tethered to someone they no longer love. The dynamics of ...
Brand We Dec 05, 2015 family global relationships marriage ... putting a generational spin on their attitudes regarding weddings in general. As gay marriage becomes less of an issue and more of a foregone conclusion, longstanding gender restrictions and tropes surrounding weddings are also being broken down. With the decision to marry being a joint decision arrived at by both parties, weddings are becoming more inclusive of both genders. Men are assuming a more active, enthusiastic role in the planning than was seen in previous generations, with some even now ...
The Sexual Mehvolution Dec 04, 2015 global relationships technology sex ... systems that enforce its taboos. - Sexual Healing - FAB VIBRATORS Gay social network turned flash sale site Fab sells millions of vibrators on its site, positioning them as lifestyle products rather than taboo devices. The products are among the most successful on the site. NEW LOVERSThis year Badlands Unlimited launched the first three titles of New Lovers, a series of erotic novels written by women for a new generation’s sexual imagination. The books are intended to be colorfully hot reads for ...
(Gender) Role Playing Dec 03, 2015 gender global relationships equality feminism Gender Neutral ... , and with it, the need for the former to marry for virginity and the latter for financial security. With the playing field leveled, both sexes have become freer to follow their hearts (or loins) rather than maintain the status quo. More recently, the increased prominence of non-traditional couples in media and entertainment—not to mention the legalization of gay marriage in the U.S.—have further disrupted the very relevance of gender-based roles in relationships. But these freedoms are prompting ...
Transgender Activists Mar 17, 2015 gen z gender activism civil rights LGBT transgender ... Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance. Gen Ys helped make great strides as strong and vocal advocates for the gay community. Most states now allow gay marriage and the unprecedented open-mindedness Ys brought to the fore prompted the entertainment industry and marketers to feature more gay characters and same-sex couples in their content and advertising. With the battle for gay rights and representation having progressed significantly ...
Global Bytes Dec 16, 2014 communication global retail activism On/Off ... , frank discussions on being gay, energetic travel videos, and more. The channel is a pure reflection of his personality, and he notes that it’s this authenticity that has spurred his popularity, ultimately earning him representation by YouTube talent agency Big Frame.MONSIEUR DREAM, FRANCECreated by Cyprien, a 24-year-old vlogger active on YouTube since 2007, this YouTube channel has quickly become one of the most popular among French youth. Cyprien’s videos not only touch on cultural moments and ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... partnership with the 2014 Sydney Mardi Gras Festival, transformed its ATMs into “GAYTMs” by commissioning artists to deck out the machines with rainbows, patterns, sequins, and jewels. Customers were encouraged to share photos of the effort via the #GAYTM hashtag, with the most creative social media participant winning a double pass to one of the festival’s most hotly ticketed outdoor club events. - 7. UPDATE A CULTURAL PERCEPTION - Though a product may initially seem irrelevant in specific international ...