802 results for 'gen%20z'
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Macrotrends

Next Gen Brand Loyalty

... that their relationship with consumers will look different depending on if the consumers are Baby Boomers, Gen Xers, Gen Ys, or Gen Zs. The sheer volume of brands available today—and the unprecedented access consumers have to them, with online shopping, global reach, and social media—has disrupted traditional brand loyalty, wherein a consumer found one brand they liked in a category from the limited selection that was available at the time and stuck with it. Such limitations no longer ...

Live, Not Buy: Gen Z Activism

... Gen Zs’ approach to activism is informed by their realistic outlook and self-awareness, which brands need to understand in order to engage in social causes and issues in a way that resonates with this cohort.Conventional wisdom suggests that Gen Z will be the generation to take activism to the next level—that they will be change agents who fix the broken parts of society. Consider Greta Thunberg, TIME’s 2019 Person of the Year, who’s leading the charge against the global climate crisis ...

Gen Z Global Trends

... A snapshot of cultural trends impacting Gen Zs around the world. - AUSTRALIA: SARTORIAL SHIFT - Zs Down Under are defying gender norms; young males are the new trendsetters when it comes to style. According to the AMP Capital Shopping Centres’ annual Recommended Retail Practice Report, male Z shoppers are more fashion-focused than their female counterparts. Nearly half (46%) of male Zs say they're more interested in staying ahead of popular trends than female Zs (36%). They also ...