Mind The Gap Jun 16, 2016 family gender parenting activism children ... on how to do so, as P&G has done, or even in creating an ad in which parents encourage and applaud their children for embodying characteristics and ambitions atypical of their gender.Encourage critical thinking in children by bringing attention to gender inequalities—and what your brand is doing to erase them. In developing and marketing products, aim to create items that are inclusive and can be enjoyed by both boys and girls.Participation in the arts has been proven to help boys ...
(Gender) Role Playing Dec 03, 2015 gender global relationships equality feminism Gender Neutral ... Around the world, less restrictive gender roles are giving rise to new romantic and sexual freedoms among youth—but with new freedoms come new anxieties. Today’s youth are less confined by traditional gender roles than were previous generations, freeing them to live and love, for the most part, without the burden of adhering to antiquated societal expectations. Though some countries are more progressive than others, one truth is becoming universal: your sex no longer determines the ...
Transgender Activists Mar 17, 2015 gen z gender activism civil rights LGBT transgender ... , young consumers see a need to achieve the same degree of acceptance and equality for transgender individuals. While the trans community has gained more mainstream visibility than ever before, its members still face much discrimination from institutions, employers, medical providers, and the public at large. Highly empathic Gen Zs, who have grown up hearing about gender identity and related issues frequently in culture, have been inspired to lead the charge for this next frontier in social progress ...
Fempowerment Mar 16, 2015 gen z gender equality feminism women ... . With conversations around feminism regularly addressed by their idols and infiltrating their social feeds, Zs are inspired to elevate the movement, too. I 100% consider myself to be a feminist. For me it’s as simple as believing that all people should be treated equally, your worth should not be determined by which gender you are, or by any other limitation for that matter. LAUREN, 15, TXI absolutely consider myself a feminist because all that feminism is fighting for is equality for both genders ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... activism, as well as their expectations when it comes to taking up a cause. Ys and especially Zs, who have never known a time without the internet, have learned to curate their digital personas. They’ve also grown up in a social climate where crafting your identity—such as sharing your gender pronouns, race, ethnicity, or sexuality—is the norm, and a part of socialization. To them, everyone comes with a “profile.” Consider the Facebook trend that allowed users to add a frame to their ...
Would You(th) Care For A Cause? Mar 20, 2020 ... causes or issues, if any, do you think are most important for brands to be involved in or take stand on?Please select up to five. Racism | Environment and climate change | Education | Mental health | Livable wage and working conditions | Gender equality | Poverty | Healthcare | Unemployment | Animal rights | Gun violence | Homelessness | LGBT rights | Medical research (e.g., finding a cure for Cancer, stem cell research) | Income inequality | Public health (e.g., obesity ...
10 Gender Takeaways Sep 17, 2013 ... , despite their heightened role in parenting and household responsibilities, are continually excluded from ads that might otherwise appeal to them as dads and husbands. But women, too, feel alienated and left out when a product they might be interested in fails to address them. Brands, especially those in categories that have traditionally targeted a single gender, must begin to make an effort to feature both genders, even if just in supporting roles. The attempt will go a long way in appealing to every ...
Gender Flipping Sep 11, 2013 ... infantile, and sexy outfits achieve a new height of impracticality. Marketers should stay apprised of this mindset, as a way to keep from inadvertently slipping into gender clichés in content, ads, and imagery. Moving forward, expect Ys to instinctively “flip” any and all gender-targeted representations—whether literally, or simply in their minds—in order to test whether an image holds its own or proves offensive and trite when applied to both genders. THE HAWKEYE INITIATIVEThe Hawkeye Initiative ...
Gender Worldwide Sep 09, 2013 ... Gender-relevant movements and societal trends from around the globe. SOUTH KOREA: FLOWER MEN South Korea is currently the biggest market for men’s skincare, with sales reaching $565 million in 2012. According to Euromoniter International, South Korea accounts for nearly 21% of global sales of men’s skincare (though China, currently ranked second, is expected to overtake the leading position this year). In South Korea, where idolized K-pop singers often sport and endorse beauty products, men are ...