15 results for 'glasses'
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Macrotrends

Innovation Halo

... even be a new way of doing something to enhance consumers' experiences. For instance, Warby Parker has found through testing that people prefer to try on glasses with a full-length mirror because they consider glasses part of their identity and outfit. This prompted the brand to implement full-length mirrors in its stores—a small change that creates much meaning and value to consumers. Likewise, Delta Air Lines has found a subtle way to improve the consumer experience by getting its planes ...

Future Of Fashion & Retail

... into ecommerce through this and other measures that include its shoppable AR glasses.INNOVATIVE AREAS: FASHION & RETAILOne in five U.S. and UK youth consider fashion and style to be one of the most innovative areas, and compared to the 22 other areas that youth consider innovative, fashion and style and retail/shopping rank 3rd and 8th respectively. While fashion and style rank more highly among youth, retail/shopping only resonates as an innovative area among one in 10 young people today, and ...

Marketing Tips

... of themselves with their drink to the website, and the user-submitted photos were paired up to appear as though they’re raising their glasses in a toast together, which could be shared to the brand’s photo gallery and on social media.Nescafé A recent pan-European TV campaign from Nescafé, relaunching its Nescafé Gold instant coffee, plays on the idea that, in the age of social media, people have thousands of connections, but very few people know them really well. The brand then invites people to ...

Reality Bites

... your experience with each of the following media technologies?Please select one response for each type of technology. 3D – 3 Dimensional (3D movies where you wear special glasses) | AR – Augmented reality (Pokémon GO) | 4D – 4 Dimensional (4D includes 3D glasses but also simulates your other senses, for example by introducing smells, water, wind, etc.) | VR – Virtual reality (wearing a device to simulate being in a different environment) TECH EXPERIENCES – GENDER AND AGE DIFFERENCESYoung ...

What's In Store

... experience of a local restaurant with a retail space. It goes well beyond the traditional restaurant-slash-gallery model of dining and retail in that everything in the place is for sale—that goes for whatever’s on the menu as well as the tables, benches, flatware, dinnerware, and drinking glasses, meaning diners can essentially try before they buy. Each item is labeled with its price, and the selection rotates seasonally, as does the menu. The result is that the space is equal parts gathering place ...

Debranded

... statement jewelry, individuals are beginning to explore new and unexpected ways to accessorize their looks and their lives—like neon, pastel, and dip-dyed hair, cell phone “bracelets,” tech-enabled watches, and even outfit-specific glasses (now cheaper and more widely available thanks to startups like Warby Parker). Fashion accessory and beauty product subscription clubs like ShoeMINT, JewelMINT, and Birchbox are likewise thriving. This booming market holds a ton of opportunities, even for brands ...

Try Before You Buy

... that are similar in size. Adidas, Hugo Boss, Thomas Pink, and Superdry are among the numerous brands who have partnered with the service.Stylewhile is an iPad app that lets users see how clothes fit a body type similar to their own. The company has partnered with Saks Fifth Avenue, enabling shoppers to see the stores’ products on a same-sized digital model. - ACCESSORIES - Glasses.com’s app allows shoppers to virtually fit glasses on their face. Users snap a photo to create a 3-D model of their ...

Through the Looking Glass

... photo recognition app that not only searches for similar fashion items but also uses pattern recognition to funnel a user’s likes into a daily feed.Glass’ lead industrial designer Isabelle Olsson posted photos of fashionable prototype Glass designs to her Google+ account. The tortoiseshell frames more closely resemble regular glasses, making the device less conspicuous and more appealing to potential consumers wary of the “Glasshole” stigma.Though the rumor has yet to be confirmed, Google has been ...

The Gender Landscape

... bikes to body soap to glasses to beer, they’re looking for products and brands that appeal to them as a person, not as a gender stereotype. Marketers, even those that have long relied on gender targeting, should consider enhancing or emphasizing the neutrality of their products to appeal to this growing mindset. Moving forward, Ys and Zs will increasingly seek out items that are neutral enough to allow for a personal stamp of gender identity, as opposed to a predetermined one. UNISEX ...