362 results for 'global'
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Macrotrends

Gen Z Global Trends

... regard shopping as a social experience and are more confident when shopping with others (56%)—far higher than other generations—meaning brands will need to rethink their influencer strategies, welcoming more young men into the equation.  - CHINA: HI-TECH HOTBED - Zs in China (and their parents) favor toys with hi-tech elements and remote-control options that involve hand-brain coordination. Per a global toy news report, DJI, a world-famous brand of drones, is based in Shenzhen ...

Variety Show

... global box office receipts while TV shows that "at least match the minority share of the population in terms of overall cast diversity" drew high ratings among 18-49-year-olds.I think entertainment has finally started to incorporate women and Black people more but should feature a wider variety of body types, sexual orientations, and mental health states.OLIVIA, 16, WIIn this regard, creators have a major opportunity to tackle diversity in a way that feels progressive but natural. Interestingly ...

The New Friend Zone

... group. In cities where rent is high, it’s also becoming more common for couples to share their apartment with a friend or roommate to help with costs, as many of them are struggling with debt and looking for ways to offset it. Young people’s willingness to incorporate friends into their relationships makes sense given the role that friends play in securing those relationships; 49% of global youth have met a potential romantic partner through friends—their top way of doing so, even more than ...

Brand We

... past, a wedding signified the beginning of a beautiful future together, such is no longer: in most situations, young people who are marrying have already enjoyed a serious relationship together for many years, typically having cohabitated for at least some of them. Thus, global weddings today are less a marker of what’s to come and more a celebration of the life together that exists already. Further indicating this attitudinal evolution surrounding a couple's Brand We are the diverse ways in which ...

The Sexual Mehvolution

... their sexuality are omnipresent, radiating not only from the usual suspects like entertainment and advertising but also from young people’s mobile feeds, where Instagram celebs in provocative poses and Tinder users down for no-strings-attached hookups are never more than a swipe away. This pervasiveness has made global youth more accepting of in-your-face sexuality, but it’s also contributing to a misconception that it plays a major role in their lives. The reality is that sex is taking a back seat ...

(Gender) Role Playing

... course of your life to the extent that it once did. What’s more, the heightened visibility of non-traditional and LGBT relationships are inspiring heterosexuals to reconsider how they define gender-based roles in their own love lives. Open-minded and label-reluctant as a group, young people are flattening the concept of gender altogether; 78% of global youth say their generation is becoming more accepting of nontraditional gender roles. While navigating these new roles can be demanding, young ...