Realistic Optimism Feb 27, 2016 social consciousness activism causes and issues corporate responsibility politics ... possible from peer-to-peer interactions. Their methods of retaining optimism are taking shape in numerous ways as addressed throughout this report, including random acts of kindness (Good Vibes), savvy consumer choices (Buy Not and Clear Consciousness), micro donations (Dollars for Change), and real-world activism (Demo Real). This collective effort to reclaim optimism is crucial for brands to consider as they think about conscious marketing efforts. Shadowy donation initiatives and green-washed ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... Art Mall in Hong Kong incorporates expansive green spaces into its design and curates art exhibitions to evoke a relaxed and creative atmosphere. Food is the focus at Westfield Montgomery in Bethesda, MD, where the outdated food court is now home to a swanky dining terrace serving healthy, artisanal fare. Still others emphasize fitness: the upcoming mega-mall in Miami will include an indoor ski slope, and Morinomiya Q’s Mall in Osaka encourages consumers to workout while shopping via its rooftop ...
Healthography Jun 12, 2015 design health & wellness travel bikes commuting neighborhood rural ... are increasingly adding yoga and meditation rooms, gyms, spas, napping areas, indoor green spaces, and healthy fare, with some even boasting about their farm-to-table options. Ys’ THOUGHTS ON WELLNESS VACATIONS I think my generation has become more interested in vacations that allow spiritual and mental growth; 90% of my friends have taken part in some sort of yoga or wellness retreat, and it’s moved to the top of my list for trips I want to take. I’m looking into my next vacation being entirely ...
New Morals Jun 10, 2015 food & beverage health & wellness fitness nutrition organic rideshare ... versa—to help them maintain the equilibrium they have come to value highly. Ys’ approach to wellness is a balancing act (see Well Rounded). If they indulge in a night of drinking or spend a lazy day with Netflix, they counter their “bad” behavior with a green juice or a workout the next day. Their remorse is genuine, and they believe that making amends makes a difference to their future health. Indulgence without considering the repercussions (and making an effort to compensate for their excesses ...
Presence of Mind Jun 04, 2015 health & wellness technology mindfulness quantified self spirituality Presence of Mind ... trend of tiny houses points to the consumer need for simplified, streamlined personal space.GREEN SPACEIn light of research that explores the connection between urban environments and stress, city governments are increasingly implementing green space programs that, in providing residents with pockets of calm, lower their future risk of mental health disorders and heart health issues.SENSORY DEPRIVATIONMore than a third of Ys (38%) are interested in sensory deprivation environments. Float On is an ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... drive balance between betterment and leisure, discipline and indulgence. Their definition of wellness is broader than immediate associations of things like green tea, meditation, and marathon running. Things like blocking off a Friday night to catch up on House of Cards, getting a weekly pedicure, or planning a diet cheat day are also considered a personal investment in relaxation and balance, which aid in their wellness. Understand how your consumer views your product or category, and what role ...
Fempowerment Mar 16, 2015 gen z gender equality feminism women ... original programming, features sex vlogger Laci Green discussing feminism, politics, and pop culture.BELLA AND THE BULLDOGSIn January, Nickelodeon debuted Bella and the Bulldogs, a show inspired by news headlines about a girl who goes from being a member of her school’s cheerleading squad to being the star quarterback of its football team. - FEMPOWERMENT IN MARKETING - In recent years, viral marketing from the likes of HelloFlo and GoldieBlox has celebrated the strength of young women. More brands ...
The Real Story Mar 12, 2015 gen z media & entertainment books movies TV ... offering cliff-hangers; while it used to cast carefully groomed child actors, it’s now seeking “real” teens who also happen to have acting skills. Even fantasy films are getting a realistic twist as Disney and Warner Bros. are set to release live-action versions of several classic animated tales over the next few years. The book industry is also taking note of the shift in genre. Along with novels like John Green’s The Fault In Our Stars that feature plausible, complicated story lines, publishers are ...
POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... . The following brands have created successful parodies that demonstrate their brand ethos while contributing to the larger cultural conversation. In response to a Cadillac ELR commercial widely considered to be xenophobic at worst and obnoxious at best, Ford released a parody ad that emphasizes the green elements (as opposed to the “elite status”) of driving an electric car. American Greetings’ “World’s Toughest Job” video, which showed a range of applicants applying for a seemingly impossible job ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... youth voices. As reported in Publishers Weekly, prominent literary agents have declared that “real” stories are on the rise, in a direct countertrend to the fantasy themes that previously dominated the market. The early power of YA realism was demonstrated by John Green’s 2012 release The Fault in Our Stars, which tells the love story of two teens who meet at a cancer support group; the book debuted at #1 on The New York Times best-seller list, and the movie rights were quickly optioned by Fox ...