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Macrotrends

Public Funds

... most people have long been willing to brag about getting a great deal on a purchase, this shift towards spending transparency goes well beyond lucky sale finds and clever coupon hacks. Lately, young people who, in the past, would’ve been ashamed to acknowledge overspending on an item are not only owning up to lavish purchases without first trying to skirt the issue of their indulgences but also being forthright about them from the beginning. They are quick to admit to seemingly reckless spending ...

weCommerce

... belongings into their lives as these items still inform the creation of their identities—which, in the current social media climate, have never been more public. Ever intrepid hackers, they are finding creative workarounds that enable them to enjoy the acquisition of material goods and the freedom of minimalism simultaneously, without compromising their ideals. Consequently, young people are engendering a weCommerce movement in which they are transferring goods through resale while also seeking ...

Membership Drive

... . Though they are accustomed to hacking retail systems on their own, whether through discount hunting or resale transactions (see weCommerce), in some ways they perceive membership programs to be doing the hard hacking work for them. Young people are well-accustomed to paying for monthly subscriptions that give them unlimited access to streaming entertainment (e.g., Netflix, Spotify), and they are becoming more interested in doing the same across a multitude of categories as diverse as coffee, alcohol ...

The Parent Trap

... be simple and straightforward so as not to add to the overwhelming amount of information out there. Emphasize why such items are essential and make it easy for parents to buy them. Avoid dramatizing the need for products and services.Demonstrate how parents can get more out of less and offer parenting hacks to help simplify their lives.Focus on programs that build relationships between parents and children rather than offering giveaways or possessions that add clutter to their lives.Consider ...

Major Dads

... , NYEven though many fathers’ familial or economic circumstances have led them to become the lead parent in their family, some are still struggling to find their place in the role. Dads want to be more involved in parenting, yet they don’t necessarily have male role models to whom they can look to for advice. One way some fathers are learning to make the role their own is through original “dad hacks,” as demonstrated through the viral video of a dad who used a vacuum cleaner hose attachment to give his ...

Obstruction Of Injustice

... speech that may show up in the comments sections of your website or social feeds. To do so, be sure to develop clear rules for participants so they understand what is or isn’t acceptable behavior. But be cautious not to stretch this practice to include censoring comments that merely disagree with brand actions or messages (see Clear Consciousness). - CENSORING HATE & HARASSMENT - HACK HARASSMENT A cooperative initiative from Re/Code, Vox Media, Intel, and the Born This Way foundation, Hack ...

Break It UP

... can also take surprising paths, which may include separation, divorce, and someone new. As optimistic youth, Ys and Zs make the most of breakups, just as they did in the economic downturn; they are no strangers to hacking and reimagining systems to suit their needs. When the jobs they wanted were unavailable, they took to micro-entrepreneurship; and now, when their relationships come to an end, they turn to conscious uncoupling and adjust from marriage to friendship when romance has run its course ...

Dollars And Sense

... , entertainment consumption, healthcare (see Health Hackers), and more. As they increasingly encounter new responsibilities and have to make more complex decisions than they are accustomed to when it comes to managing money, they are frustrated with the outdated nature of most financial systems. In fact, among Gen Y, nearly six in 10 (58%) think big banks aren’t designed to serve their generation. In response, they are looking outside of established financial brands to find services and tools that more ...

The Optimization Generation

... culture, which celebrates the concept in everything from website design to health and wellness (see Health Hackers). But it’s more than a mere passing fad. The desire to get more from less is manifesting itself in all aspects of their lives, be it their careers, their social lives, or their shopping habits. Young people are realizing that having full calendars or a lot of possessions can be a burden not just to their financial health but also to their mental health. “Having a lot” used to be ...

All In Good Time

... “hacking” various systems, ranging from health (see Health Hackers) to finances. Consequently, the unattainability of “having it all” in the traditional sense is not an understanding that they are only just acquiring as they enter adulthood; rather, having borne witness to prior generations’ struggle for it, they are more willing to accept tradeoffs than they are to grapple with a lack of fulfillment in any particular area. However, they also recognize that those tradeoffs will shift as they progress ...