DND (Do Not Distress) Dec 11, 2017 social life friends social media ... , 49% of youth in the UK and 41% in the U.S. say their friends bring as much stress as they do happiness to their life, with young men feeling this way more than women. To grapple with these contemporary social circumstances, Ys and Zs are evolving friendship dynamics to better suit modern times and emerging social norms, while also carving out moments to be antisocial and creating greater acceptance around such behavior. In doing so, they're asserting to their friends to DND—Do Not Distress ...
Making A Living Sep 24, 2017 career home money finance salary work-life balance ... want personally that fits their own definition of happiness. As Ys and Zs prioritize customization and individuality in everything they do, they refuse to follow a prescribed model as the basis of their lives. Given their open-minded outlook, they consider options outside of the norm to be more acceptable than did their predecessors, while their tendency to challenge the status quo is prompting them to create new, nontraditional outlets to obtain employment, money, and a place to call home. Today's ...
Gen Z State Of Mind Jun 26, 2017 career education family gen z home money social life ... To engage Gen Zs, marketers need to address the characteristics, priorities, and ideals that are driving their decision-making, and will continue to throughout their lives.Those who are unfamiliar with Generation Z, born between 1997-present, often believe this cohort closely resembles Gen Y, however, this is merely a misconception. Zs are significantly different than their direct predecessors, with distinct values, preferences, and behaviors that drive their definition of happiness and success ...
Marketing Tips Mar 13, 2017 marketing play sports ... together more than they divide them. As young consumers turn to brands to foster a sense of community, brands across all categories can leverage sports to achieve this goal. Harbin Beer Last year, Harbin Beer launched a “Happiness Without Borders” campaign that promoted global connectedness by organizing team sports between China and five of the countries that it shares borders with, including Vietnam, Russia, and Mongolia. The company hosted events such as kayaking, soccer, and ping pong that ...
Leaning Out To Lean In Jun 14, 2016 career parenting dads moms stay-at-home work-life balance ... because of the fatherhood bonus that has historically occurred in tandem with a motherhood penalty, favoring men and not women. Because having children boosts their happiness overall—more than 90% in both the U.S. and UK find satisfaction in their lives as parents—they’re eager to prioritize work-life balance, which makes them more effective in the workplace. In fact, 89% of working parents in the U.S. and 84% in the UK say they are more or as efficient at work since having a child. Thus ...
The Freeform Movement Jun 12, 2016 gen z parenting play technology dads moms ... reconsidering this approach in the face of information that highlights how the lack of downtime can negatively impact a child’s wellbeing and capacity for imagination, which parents regard as essential for their children’s success and happiness. Indeed, 65% percent of U.S. parents and 62% of UK parents say it’s important to them their child is imaginative. Though helicopter dads and tiger moms are still alive and well, a growing Freeform Movement is seeing young parents prioritize unstructured play in ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... a terrier, a 116th birthday of an inspiring Brooklyn woman, and a man able to walk for the first time in two years.KRESKO Recognizing that stress levels in the Ukraine are unusually high given the nation’s extreme political tensions and violence, cookie company Kresko saw an opportunity to inject moments of happiness into the lives of anxious consumers with its World Web AntiStress Project. The brand tracked stress levels by following keywords on social media and sought to counter it ...
Show Me Love Dec 09, 2015 relationships spending love ... that they don’t need to self-promote online. They seek to reach a point where they can do things simply for the benefit of themselves and take photos for their own enjoyment, rather than posting them to get approval. They may still choose to share a picture, but the intention behind it is purer. Getting A Boost From Brands As young people are looking to achieve happiness with and for themselves, brands should further promote this effort and make it easier for consumers to feel this way. Many young ...
Relationship Goals Nov 29, 2015 relationships dating love marriage same-sex sex ... they and their partners see fit. For young people who have grown up being able to customize much around them, from the products they purchase to their social media profiles, they see no reason why they can’t determine their relationship style with each partner as well. Just as they take an Off-Roading approach to adulthood to fit their individual preferences, they’re also shaping their love lives to better align with their own definition of happiness. I don't believe in the old model that just one ...
Modern Love Nov 28, 2015 global relationships dating ... love is strongest among youth in China and India where young people traditionally have had less choice about their partners and believe that love and happiness can grow over time. Conversely, it is lowest in Western Europe where commitment in relationships has become more lax in recent decades. Rules of Attraction When it comes to looks, both men and women pay the most attention to a romantic partner’s face, eyes, and smile/teeth, while men also focus on the upper body and butt and women on height ...