Marketing Tips Sep 16, 2015 marketing ... romantic relationship (see Friends With Benefits). These feelings aren’t specific to the younger members of these generations, who are constantly surrounded by their friends given their life stage, nor is it limited to those who are single. Rather, all ages aspire to have strong, supportive friendships, and they want marketers to recognize these connections as essential to their daily lives and personal happiness. A fall 2015 spot from Tiffany focuses on the emotional relationships between best friends ...
No Kid(ding) Sep 09, 2015 family parenting pets children ... caused people in previous decades to be pitied, Ys are challenging that notion. Many are actively deciding not to have children because they want to devote their time, energy, and money to other priorities. They don’t feel that they’re missing out by foregoing kids; rather, they are simply working towards their individual definition of happiness and success. For many, this means seizing opportunities for personal growth. As a generation that prizes travel and experiences, they favor a lifestyle in ...
Soloists Sep 03, 2015 social life experiences local culture mindfulness ... to respond and adapt to your environment quickly. LAUREN, 34, ORI like to take myself out at least once every two weeks. It is usually simple things like having a spa day or going to the movies or out to eat. There is a sense of tranquility about doing things on my own because I don't have to worry about being responsible for someone else’s happiness or worrying about if the person I am with is having fun. ASHTAAN, 22, TXI have experienced significant personal growth since doing things on my ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... ’ shifting approach to friendship also requires them to navigate an even greater number of personal issues, as they carry their friends’ stress just like they carry their own. They often worry about the wellbeing, responsibilities, and happiness of their close friends. At the same time, they’re more apt to be critical when friends don’t meet their expectations. As a 26-year-old woman told us in a focus group, “I get really upset when my friends let me down. Friendship has become like a romantic ...
All In Good Time Aug 31, 2015 career family home money relationships ... difficult financial circumstances, which has made it considerably more challenging for them than it was for their predecessors to achieve all goals in tandem; as a result, they possess an extraordinary degree of understanding about the necessity of tradeoffs. This isn’t a disappointment for them: optimistic as a generation, due to the self-esteem their Boomer parents instilled in them, they are skilled at pivoting and finding happiness with whatever their current situation may be. They’re in no rush to ...
The Path Aug 28, 2015 career education family home money ... , and personal growth, and they’re taking a very practical, forward-thinking approach to ensure that they get the biggest return on investment. Have A Career Career plays a prominent role in the happiness of today’s youth. In fact, finding a job they enjoy tops the list of things they need in order to feel complete—above even spouses, children, or friends. This is predicated in part by their generational characteristics. Ys were raised to believe they could be anything they wanted, which has led ...
BMS Takeaways Jun 17, 2015 health & wellness marketing ... to consumers, both today and in the future. Find ways to boost their mood, help them de-stress, and lead healthier lives. Show them how they will feel better after engaging with your brand and how putting time and money towards your company is a wise investment in their wellbeing. Last summer, British Airways created a Happiness Blanket that measured fliers’ wellbeing. Passengers wore brainwave-measuring headbands connected to light-up blankets that changed color in real-time based on how they ...
Free Spirit(uality) Jun 09, 2015 community health & wellness religion spirituality ... - SWEETGREENSalad chain Sweetgreen’s manifesto underscores its commitment to community engagement (“Enhance Your Community”), its prioritization of authenticity (“Keep It Real”), and its respect for adventure (“Make Bold Moves”), among other core values.LULULEMONYoga wear retailer Lululemon’s manifesto highlights its commitment to concepts such as relaxation and happiness through aphorisms like “Breathe deeply,” “Stress is related to 99% of all illness,” and “Choose a positive thought.” ELLOSocial network Ello ...
Well Rounded May 29, 2015 health & wellness fitness nutrition spirituality Presence of Mind ... but also that of mental acumen and spiritual curiosity. Indeed, they are aware that each component fuels the other two, with the possession of all three becoming requisite in the pursuit of happiness for this generation. As they are starting to see the negative repercussions of their ‘always-on’ lives, in terms of stress and their ability to be present, balance and transcendental fulfillment are emerging as key priorities. Whereas previous generations thought about wellness primarily through the ...
Feedback Loop Mar 06, 2015 gen z hobbies social media ... give meaningful commentary and guidance to help each other. Their eagerness to share feedback will also extend to improving the company at large. There will be a growing market for products like TinyPulse, which offers weekly employee happiness surveys, so workers can have their voice heard regularly and management and HR can take note. ACTION ITEMS Recognize that Zs are open to criticism as a means to obtain guidance and that it will impact their relationships in life. They seek a meaningful two ...