How Can I Help You? Jun 22, 2019 ... should make the customer service experience more personal. Making the customer service experience more personalized can be as simple as saying hello to a customer as they enter a store or asking and then addressing them by their name during checkout. Participants in our Gen Y and Gen Z focus groups affirmed this desire for personalized customer service interactions and highlighted its capacity to brighten their day and elevate their opinion of a brand. A 21-year-old female in our focus group said ...
The Direct Connection Jun 21, 2019 ... page, Glossier crafts stories using the same language and memes its followers use among friends and featured user generated content to highlight its followers. This fosters a sense of community and affinity and, in this way, followers truly feel like “friends” of Glossier and the brand feels like it’s a part of their group. To wit, three in 10 U.S. Trendsetters and one in five UK Trendsetters say they would be prompted to shop from a DTC brand because they like its social media content. In essence ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... Google Image Search in late 2018, allowing consumers to search for specific items in any given photo. Users tap a series of dots in the photo to highlight the item or use their fingers to draw around it. This triggers a Google search for related photos, videos, or websites where the item appears, making it easy for consumers to then purchase the product.PinterestLast year, Pinterest updated its e-commerce features to make it even easier for users to shop products on the site. The updates included up ...
Portraits Of A Generation Mar 23, 2019 ... A snapshot of each generation, including who they are, what they value, and how brands should perceive them.To understand each generation and what matters most to them, we went straight to the source, asking Baby Boomers, Gen Xers, Gen Ys, and Gen Zs in the U.S. to tell us in their own words. The following Portraits Of A Generation offers a lens into each cohort, going beyond life stage to highlight their core values as well as their flaws, and what they think will define their generation ...
Fear Factors Mar 19, 2019 ... mitigate Xers' stress by highlighting how they are helping the planet and in turn, making the world better for future generations.STRESS OVER: THE FUTUREI worry about finances. I worry about the people that I care about. Sometimes I worry about them more than I worry about myself, and I think that's where my stress comes from. MICHAEL, 48, PAXers find themselves in the middle of life, with many having attained the markers of their generation’s success—career, house, spouse, kids. For them, the ...
For Your Entertainment Mar 18, 2019 ... , who have less responsibility and more free time, watching films in theaters is still a fun, social activity. Four in 10 Zs (44% in the U.S. and 40% in the UK) have watched a movie in a movie theater in the past three months, and of the four generations in both countries, Zs are the most likely to have watched a movie in a theater, highlighting the relevance of these venues to this cohort.TV SERVICES: Consumers across all four generations are bingeing TV shows, which demonstrates the power of ...
Multigenerational Marketing Tips Mar 15, 2019 ... available to consumers via its running app, but it also offers numerous forms of content for people to engage with to feel connected to the brand whenever they want. For instance, Nike recently created a podcast with Interrsport for aspiring runners.How Nike Makes Consumers Feel Like They Matter vs. Just Trying to Sell To Them Nike shows that it's not just trying to sell to consumers by creating ads that highlight its values over its products. Most notably, its ad with Colin Kaepernick demonstrated that ...
There's No Place Like Home(town) Dec 11, 2018 ... with their childhood. For Zs, who are the most globally-minded generation, their pride for their hometown is a way to highlight their place in the world as they connect with their global peers, but don’t necessarily want to focus specifically on Americanism, which they see as outré at the moment. More than just tapping into the idea of hometown for comfort when they’re feeling ungrounded, youth are going one step further and displaying where they’re from via style choices. Indeed, one in three U.S ...
On The (Im)pulse Dec 09, 2018 ... travel booking based solely on price and timing. Eleventh hour deal site lastminute.com has a dedicated page for highlighting hotel flash sales, along with using bigger discounts to incentivize travelers to book bundled hotels and flights. Hotwire has normalized disloyalty toward a specific travel brand by keeping airfare, hotel, and car brands anonymous to provide customers with below-market prices, thereby incentivizing consumer loyalty to the Hotwire platform rather than the airline, hotel, and ...
Have Guidance, Will Travel Dec 08, 2018 ... , users could explore 15 European destinations, and receive tips, highlights, and image and video galleries based on their interactions. They could also make a flight reservation through the ad.Airbnb The brand known for disrupting the hotel industry is interrupting an even larger segment of the travel industry by offering access to a curated selection of classes, guided tours, and travel experiences in one’s destination, booked through their platform. In addition to giving users a place to stay ...