Culture First, Country Second Jun 26, 2018 ... as well. Burberry even found a cultural sherpa in partnering with British-Ghanaian model and activist Adwoa Aboah on the project.Brand Role Model: Look to HP's campaign for International Women's Day. The brand didn't just tell consumers it supports female empowerment, but earned its place in the conversation by highlighting a story of a young girl in India who is passionate about storytelling, and then seeded the conversation for females around the world to share what storytelling means ...
Global Culture Marketing Tips Jun 25, 2018 ... WePresent.Budweiser Budweiser is highlighting its connection to music history in a campaign called Tagwords. Currently running in Brazil, the campaign features outdoor and print advertisements as well as a video spot that urge people to Google specific search terms. The Google searches will bring up images of iconic musicians with Budweiser beer. For example, searching “1965 poolside Florida Budweiser” will yield an image of Mick Jagger of the Rolling Stones drinking a Budweiser on a ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... -friendly materials or bioengineered fabrics as thought leaders. Explore ways to incorporate such materials into offerings, whether through limited edition items, collections as a whole, or packaging. Young people appreciate sustainability efforts no matter how small. For brands that can’t yet overhaul production, consider highlighting the sustainable angle of limited edition items (less inventory, less waste) or reminding consumers to recycle on packaging ...
Global TV Trends Jun 02, 2018 ... after Trump’s presidential win. Kai Anderson, portrayed by actor Evan Peters, is a fanatic Trump supporter who forms a cult of followers fueled by hatred, bigotry, violence, and a desire for power. Kai’s followers dress themselves as clowns, enacting violence against those who oppose Kai or to leverage power. Murphy’s intention with the series was to highlight how a cult personality can rise to power in a divided society. The Path The Path is a Hulu series about followers of a ...
Global Digital Trends May 30, 2018 ... highlight GE’s values of innovation and creativity through stories that will resonate with listeners.Bang & Olufsen’s "Sound Matters" Electronics and audio manufacturer Bang & Olufsen created a podcast called "Sound Matters." The series, written and hosted by musician-turned-broadcaster Tim Hinman, explores the cultural, historical, and physiological aspects of sound. "Sound Matters" caters to the niche interest of Bang & Olufsen’s audiophile customers.Walmart’s "Outside of the Box" In 2017 Walmart ...
Global Food & Beverage Trends May 28, 2018 ... real time.Bacardi Following the success of its Bombay Sapphire virtual reality experience at London Heathrow, Bacardi expanded the program to the Sydney airport in Australia. The month-long campaign let travelers sample The Ultimate Bombay and Tonic and partake in a VR fly-through of the brand’s Laverstoke Mill in the UK using Oculus Rift headwear. In addition to providing people with instructions on how to make the perfect gin and tonic at home, tip-cards also highlighted the top 10 bars ...
Global Fashion & Style Trends May 27, 2018 ... ;HIGHLIGHTING FASHION’S HUMANITYIn today's age of transparency young consumers are not only looking to know where their clothing was made, and how, but also the exact person who made them. As young consumers search for meaningful connections and experiences outside of their digital existences, it becomes crucial for brands to emphasize the human-to-human connection that bookends both ends of the cycle of production. Brands across multiple categories, such as beauty and food/beverage, have highlighted ...
Global Art & Design Trends May 26, 2018 ... , candy stylist Jackie Sorkin is producing the four-month installation in collaboration with director Zac Hartog and actor John Goodman.The Cado In line with Millennials’ so-called obsession with avocados, the fruit has inspired entire restaurants and now an Instagram-worthy exhibit centered around it. The CADO is a pop-up museum coming to San Diego this summer that will pay tribute to the fruit through interactive rooms. Highlights include an 100-foot ombré hallway where ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... they connect to promise to optimize one's life with minimal effort required. This is the inverse of a trend we highlighted several years ago (see Duty Free), where Ys and Zs were putting increased focus on outsourcing many aspects of home life, from grocery shopping and meal preparation to errands and laundry. While they're certainly still turning to services that offer convenience and enable them to have more free time for what they feel matters most, they're taking back control in other areas of ...
Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... they connect to promise to optimize one's life with minimal effort required. This is the inverse of a trend we highlighted several years ago (see Duty Free), where Ys and Zs were putting increased focus on outsourcing many aspects of home life, from grocery shopping and meal preparation to errands and laundry. While they're certainly still turning to services that offer convenience and enable them to have more free time for what they feel matters most, they're taking back control in other areas of ...