Gen Z State Of Mind Jun 26, 2017 career education family gen z home money social life ... to all brands when it comes to messaging and advertising.SECURITY > SPONTANEITY Zs will always be chasing security throughout their lives, having had a lack of it during their formative years, between the Great Recession and the unsettling state of the world. Aside from prioritizing financial security, they long for many of the comforts and sources of stability that Boomers and Xers had, such as marriage, a family, and home ownership. For instance, marriage is among the top five things Zs ...
Duty Free Sep 14, 2015 home spending cleaning delivery on-demand ... with details and decisions related to fixing up the home they owned, considering the needs of their spouse, and caring for kids, Ys are more likely to be renters, unmarried, and child-free [see No Kid(ding)]. As the complexion of young consumers’ households have changed, so, too, has their approach to managing them and their view of such responsibilities. Rather than evaluating and choosing each individual product or brand that enters their homes, they’re doing extensive research into a service ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... well-traveled. Now, their passion for tourism is turning into a desire for extended stays, whether that means giving up city life for a small town existence or leaving their home country to live overseas. They crave a change of scenery and long to experience another way of life. Those who have lived on the East Coast want to try a few years out West; those who have lived among big buildings are looking to experience life amid open spaces. Sure, they could visit the places they’re interested in for ...
Open House Sep 10, 2015 community home décor ... As Ys are less likely to be homeowners than were their predecessors, they’re seeking aspects of home in other ways that better address their generational needs. Gen Y is redefining the concept of home to fit its transient lifestyle and disinterest in ownership. Whereas previous generations aspired to buy a house and have it become a central focus of adult life as they raised a family, Ys aren’t looking to settle in a single location. Instead, they prefer the opportunity to move around and ...
All In Good Time Aug 31, 2015 career family home money relationships ... having something to work towards. Moreover, because they are acutely aware of their longevity, they almost don’t want to fulfill all their aspirations too early, as the striving and resultant sense of accomplishment is a key ingredient in their self-actualization. As a 28-year-old guy shared with us in a focus group, “Being an adult in the classical sense, having the various things tying you down [home, kids], means that your central thrust can’t be just racking up experiences. We want to pile ...
The Path Aug 28, 2015 career education family home money ... appealing prospect among youth, even despite their having entered adulthood during a challenging economic climate. While they have adapted to alternative forms of ownership that speak to their penchant for flexibility, it’s their unique financial circumstances that have led them to champion the growth of the sharing economy, not their lack of desire to own a home, as the majority still wants to do so. In fact, young adults today very much aspire to be homeowners, with 22% of Ys having already purchased ...
There's No Place Like Home(town) Dec 11, 2018 ... throughout her entire repertoire, referring generally to H-town, herself as Miss Third Ward, and other now-cult Texas-based references. Seeing the artists they love celebrating and elevating the distinct quirks, slang, and history of their hometowns to paradigmatic status encourages youth to delve further into their own place of origin, and in doing so, into themselves.The ways that young people are displaying this pride has grown to include apparel, jewelry, and home decor. Homegrown brands such as Ohio ...
Home & Away Entertainment Trends Dec 06, 2018 ... genres that reflect young adults' travel preferences and home experiences. Just as road trips are on the rise in real life (see The Joyride), so too are they proliferating in film in a slew of road movies. Additionally, a new genre has arisen in TV about the dissolved sense of community that young people are experiencing in the areas where they live and about the uncertainty people have about their neighbors. As modern youth spur new forms of entertainment, brands can tap into these new trends too ...
Home & Away Retail Trends Dec 05, 2018 ... increasingly inhabit these environments. Airports are becoming the new malls for global young consumers who are looking to kill time and/or fulfill their purchasing needs there, and who are often unwilling to visit an actual mall, evinced by this year’s second quarter mall vacancy rate of 8.6%. Closer to home, retailers are entering co-working spaces in a move that reflects young people's tendency to merge work and play. Rather than requiring shoppers to go out of their way to stores in/near their city ...