Home & Away Work & Commuting Trends Dec 04, 2018 ... with them as they visit places around the world, but they're also adjusting their behaviors on their "home turf" when it comes to getting to and from the office. Young adults are utilizing services like ride share subscriptions that are making their commute more efficient and less expensive. Even though travel and commuting may not seem like on-the-job tasks, young employees see such as ways to streamline their work, whether it’s by combining it with their desire to travel or making their route ...
Global Home & Away Trends Dec 03, 2018 ... . As similar offerings at home were unreliable, if available at all, the women who travel for fertility treatments are now faced with the rise of both foreign and Chinese companies who cater to their desires. - India: Bollywood-Driven Tourism - Tourism in India has grown 8X between 2000 and 2017—growth that is largely due to the draw and influence of Bollywood. Filmmakers and the state tourism board are finding themselves in an increasingly symbiotic relationship where the government is ...
Home & Away Marketing Tips Dec 02, 2018 ... show and will be amplified across BMW’s social media channels and a TV campaign in January. - 4. Highlight Your Hometown Pride - Modern youth are increasingly feeling and displaying pride for their hometown, especially as they feel less connected to the communities they reside in as adults. Brands who address this deeply-rooted emotional connection that young consumers feel for their place of origin can capture this cohort’s authentic loyalty. Brands should emphasize their own connection to a ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... engaging in new experiences, going to new places, and stepping outside of their norm, they feel that they're regularly progressing in becoming more well-rounded. Modern youth take pride in frequently doing something different that's worth "writing home about" since it challenges them to step outside their comfort zones and conveys to others that they’re driven and interesting. With this outlook, the bar has been raised for what an exciting social life looks like. What has been go-to socializing ...
Cassandra's 2021 Outlook Dec 16, 2020 ... themselves and actively building a life that resonates with and reflects their true selves.Inconsequential PlayYoung consumers are craving some time for Inconsequential Play, seeking out moments of levity, joy, silliness, and plain old fun across multiple downtime touchpoints. This includes the entertainment they consume, the social media they depend on, and the hobbies they’re taking up as they spend more time than ever at home.Navigating the New-borhoodYoung adults have a new perspective on ...
Habits/Rituals: Impact On CPG Jun 23, 2020 ... both what they feel they miss during the pandemic and what they are willing to spend on. For example, as the days have marched on, young people are missing sports and movie theaters less than they did at the start of the pandemic, but they are continuing to miss their friends and families and they miss shopping. It’s for these latter reasons that about two-thirds of young people would like to see stay-at-home orders relaxed around the country and which suggests that they have a sense of tempered ...
The Education, Work & Success Perspective Jun 09, 2020 ... Young adults are taking time to reevaluate their goals and desires when it comes to work, education, and their overall success and life path. Many American young adults immediately felt the impact of the pandemic when they were sent home from school before the year’s end or required to work from home, laid off, or furloughed. Such changes happened seemingly overnight, and for the first few weeks of the pandemic students and educators and workers and employers were figuring it all out together ...
The Media & Entertainment Perspective May 27, 2020 ... An exploration of how Covid-19 is inducing new consumer behaviors and perspectives around media & entertainmentMore than 4 in 10 young people say their entertainment habits and routines have changed during Covid-19, with nearly half of Gen Zs saying this. Throw in boredom as a factor—with schools closed, job losses and furloughs, and the vast majority being stuck at home—and the numbers spike to about half of young people who say they don't have enough to keep them busy changing up ...
The Retail & Spending Perspective Apr 28, 2020 ... time to monitor the effects of the pandemic is that Millennials are the ones experiencing the greatest financial disruption. This is partly due to Millennials’ life stage; the oldest of them are turning 40 in 2020 (double whammy!). The leading half of the generation are supposed to be earning more and entering their peak spending years at this time. Many would have been focusing on buying homes, new cars, or settling down to raise a family. Instead, our research finds that 81% are delaying major ...
A Defining Moment Mar 24, 2020 ... travel plans; less express disappointment over going to the gym and dining out. Due to lifestage, Millennials report much more concern over “panic buying” than Zs. “It is upsetting to see all these toilet paper and hand sanitizer outages.”UGONNA, 27, TXAs more and more schools and businesses shutter, there is increased interest around in-home entertainment, education, and hobbies. When thinking about staying home for an extended period of time, some young people almost welcomed the opportunity to get ...