Would You(th) Care For A Cause? Mar 20, 2020 ... causes or issues, if any, do you think are most important for brands to be involved in or take stand on?Please select up to five. Racism | Environment and climate change | Education | Mental health | Livable wage and working conditions | Gender equality | Poverty | Healthcare | Unemployment | Animal rights | Gun violence | Homelessness | LGBT rights | Medical research (e.g., finding a cure for Cancer, stem cell research) | Income inequality | Public health (e.g., obesity ...
Alternative Education Mar 19, 2020 ... a part of your brand fiber. Consumers are looking to understand the causes you support and why you are supporting them, which is where education around the causes themselves is a critical component. For starters, it demonstrates that you have done your homework–you have educated yourself as a brand first and foremost, and you are now looking to share that knowledge with your consumers. This is a key way to build young consumers’ confidence that you are a trustworthy source of information on ...
Category Lens Mar 18, 2020 ... allow consumers to choose a cause to donate their miles toward. What if this became more of a standard across the industries? ...Brands made more opportunities to get involved in causes while traveling available to consumers? For Ys this may mean providing strictly educational experiences with an opportunity to donate or spread the word when they return home. For Zs, this may mean actively getting involved, with multiple opportunities to do hands on work—roll up their sleeves and get “dirty ...
The New Social Order Dec 15, 2019 ... our campaign,” said Joseph Harper, social media lead at Kellogg’s U.K. and Ireland. - TOP INFLUENCERS IN EACH COUNTRY - Many of Ys' and Zs' favorite influencers come as no surprise: these influencers regularly top the lists of the most popular personalities on YouTube and Instagram, and many of them command the most amount of money per sponsored post. One thing many of them have in common: they tend to stoke controversy, so brands should do their homework before partnering. Shane Dawson Shane ...
Over The Influence Dec 12, 2019 ... not even the most popular talents are guaranteed a paycheck, the dream becomes even less achievable," Vox reported. HOW BRANDS CAN AVOID THE BACKLASHWhen brands look to partner with influencers, it's important to consider the various minefields that exist and could inspire backlash that would negatively affect the company. That doesn't mean brands shouldn’t partner with influencers, but that brands need to do the homework necessary to connect with people who are scandal-free and present a persona ...
Influencer Marketing Tips Dec 10, 2019 ... farmers, makers, and growers behind the $15 salad Sweetgreen fans so eagerly shell out for. Not only is the content entertaining, it’s highly educational: fans of the brand learn interesting facts about the veggies they might otherwise be thoughtlessly eating.BEAT THE BACKLASHRe: Over The Influence Directive: As long as influencers are around, they’ll always generate backlash. To avoid this backlash (and see a greater ROI in their partnerships), brands need to do their homework to make sure the ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... industries. The excitement of this new workplace evolution, coupled with this generation’s predisposition to hard work, created a generation of people who lived to work and who sacrificed their home lives in order to excel in their careers. Indeed, these generations do have their own unique burnout points. However, given their attitudes toward work and work-life balance—wherein Boomers worked to live and Xers lived to work—burnout, in the modern sense of the word, wasn’t necessarily the ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... , they could secure, at the very least, a solid job with steady income. The Great Recession thoroughly cancelled this notion, leaving older Gen Ys graduating from their secondary education with few job prospects, if they were lucky enough to have any at all. This sparked a wave of arrested development wherein many Millennials had to move back home with their parents. The financial angle of this particular ordeal only adds to Ys’ institutional distrust: many in this cohort took on debt to go to ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... days are rigorously scheduled between classes, after-school activities, work, family time, homework, and an always-on social life, time is a precious commodity that is in short supply. As Zs become overextended across aspects of their personal life, the stress they feel can have adverse effects on their mental state.HOW ZS MITIGATE SOCIAL BURNOUT: Given their life stage, Zs’ personal lives carry a lot more weight and is an area where this cohort invests a lot of their time and energy. When they’re ...
Always Be Hustling Sep 21, 2019 ... -old in our Gen Z focus group told us, “I'll see these satirical memes where there’s a guy lifting weights at 5:00 in the morning, and then there's a bunch of emojis like “never stop the grind, every day, all day.” He and his friends enjoy memes like this, since they allow him and his peers to take themselves a little less seriously and even poke fun at how hard youth have to work at everything, especially as they struggle to hustle through school, homework, extracurriculars, events, and all the ...