Parenting Out Loud Jun 08, 2016 family parenting children dads moms social media ... parents’ worries by providing relatable portrayals of the challenges of parenting, as well as moments that show more Performative Parenting to provide humor.As modern parents want to obtain support from one another, provide opportunities and encourage them to offer one another tips and anecdotes about the realities of raising kids. Create judgment-free spaces, and be careful that your brand isn’t offering unsolicited advice about how people should parent; rather, enable them to find comfort and ...
Obstruction Of Injustice Mar 07, 2016 activism internet of things politics ... politics to the public (see Pop Politics). Comedy has become a designated zone where most extreme language is acceptable because it occurs within an environment where people expect the status quo to be challenged. In doing so, comedians generally do not simply spew hate speech, rather they bring light to and react to situations occurring in society. From Ricky Gervais poking fun at Caitlyn Jenner’s driving during his monologue at the Golden Globes to racially charged humor, comedy offers ...
Pop Politics Mar 02, 2016 marketing media & entertainment social consciousness celebrities politics ... eponymous radio show, as well as through her work for media outlets such as Vice, The Nation, and Rolling Stone. On her weekly show on WBAI, she interviews historians, community organizers, and journalists while sharing with listeners her unique brand of leftist political humor.ANDREW LAWRENCE Controversial UK comedian Andrew Lawrence has become somewhat notorious for his right wing humor. He’s made four radio series for the BBC, the latest being a sitcom, There Is No Escape. Earlier this year, a ...
Break It UP Dec 07, 2015 relationships dating divorce ... from Lidl Ireland shows. As a teenage girl breaks up with the boy she’s been seeing for a week, he realizes she’s making a huge mistake because she’s going to miss out on his mom’s home cooking and shepherd’s pie night.DANNON OIKOS Oikos Greek yogurt puts a humorous spin on the trope of the depressed person binging on ice cream after a breakup in this ad featuring John Stamos. After seeing a breakup note from his girlfriend, he’s seen eating straight from the container. But he’s not wallowing ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... remiss not to do so. ACTION ITEMS Brands have a tremendous opportunity to join the cultural conversation surrounding modern dating culture. Not only can they depict, celebrate, and facilitate moments of romantic connection, but they can also show the value (and relatable humor) in those dating situations that don’t lead to love. Dating is entertainment, even among those not currently participating in it. Consider, for instance, how fans of The Bachelor franchise enjoy dissecting contestants ...
Modern Love Nov 28, 2015 global relationships dating ... and hair. Despite their reputation for vanity, today’s global youth are decidedly un-shallow when it comes to their mates: the majority would rather have a partner whose personality they’re attracted to (58%) than a partner whose appearance they’re attracted to (42%), with the exceptions being China and South Korea, where looks trump personality. Around the world, both men and women consider kindness, sense of humor, intelligence, and good manners to be the top qualities they look for in an ...
True To Self Sep 15, 2015 social life social media Brand Me On/Off ... spreading hate, I’ll unfollow you.” This reveals their expectation that others’ posts are a meaningful reflection of their personalities. That’s not to say that social media has become overly solemn or serious, it’s just no longer a realm where they can get away with adopting other personas consequence-free. Instead of experimenting with different personalities on various platforms (their “artistic” selves on Instagram; their “humorous” selves on Twitter), they feel a responsibility to put forth a ...
BMS Takeaways Jun 17, 2015 health & wellness marketing ... fitness achievement is something to be proud of. Discover how Nike is celebrating women of all exercise levels. - FIND THE HUMOROUS SIDE OF WELLNESS - Although young consumers take wellness seriously as an investment, it’s important to help ensure that their efforts don’t feel too strict to the point that they become burdensome or off-putting. After all, Ys are embracing wellness because they find it both beneficial and fun. Taking a light-hearted approach when encouraging consumers to focus on their ...
Green Rush Jun 16, 2015 food & beverage health & wellness drugs ... this same level of modern cultural understanding. ACTION ITEMS For the right brand, marijuana is a highly topical cultural touchpoint. If it does indeed suit your brand’s image, be careful to depict it not just as a humorous subculture in the vein of Harold and Kumar, but rather, a lifestyle product with wellness appeal. Depictions of today’s marijuana user need to reflect the new reality that users come from all walks of life. The new stoner is not found in front of the TV but rather is ...
The Fail Mar 05, 2015 gen z parenting play sports ... +Failure serves to not only humanize but also provide humor. Zs have come of age in a time when failure is a form of entertainment; they like to make light of the gaffes that they commit and witness in the regular course of the day. They have shared GIFs of Jennifer Lawrence tripping at the Oscars, not to laugh at her, but to laugh with her because they’ve made similar blunders. Much like funny animal videos, #Fail videos have become a genre unto themselves. Zs are drawn to clips of average people ...