Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... implications of their own participation in the ethical machine by thinking before they click or share. It follows that marketers need to employ the same type of thoughtfulness by avoiding brand propositions based on provocativeness alone. Even the humorous use of scandalous click bait may be seen as participating in a flawed ethical system. ONLINE POLICING Online policing of ethics, both in the public sphere and through self-regulation, is emerging as a common, yet sometimes flawed, practice. This spring ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... lives, they’re looking for reasons to rejoice. While many of these days are niche, they appeal to members of young generations seeking to connect with other individuals who have a similar sense of humor and interests. With so many of these days to choose from, there’s something for everyone and brands can join in the fun to show their personality. ENTERTAINMENTYoung consumers are even celebrating holidays tied to their favorite TV shows and movies. Fictional days referenced in entertainment, such ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... for Everybody” effort, which builds on the idea that “exclusivity for a few is less fun than good times for all,” uses humor to poke fun at so-called luxury vodka brands while highlighting Smirnoff’s accessible high quality. - 12. SHOW YOUR CULTURE TO THE WORLD - GYs have the tools to easily learn other languages, and the majority of respondents in our study say they are eager to do so. Brands should consider creative approaches to teaching young consumers about other countries’ forms of ...
Universal Invite Sep 08, 2014 communication gaming global marketing emojis messaging sports ... with in-game resources and points. COMEDY RULES Physical comedy, general silliness, and non-linguistic humor are resonating with GYs as a universal form of entertainment. Adorable animals, silly pranks, clever sketches, fan parodies, and hilarious “fails” all cross international laugh lines. At the same time, viral hits like Norwegian comedy duo Ylvis’ “What Does the Fox Say” and Melbourne Metro’s “Dumb Ways to Die” have transcended language barriers by being bizarre, cute, and catchy. ...
POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... viewers’ sense of savvy while demonstrating that the brand has a sense of humor about itself. Below are three examples of brand/ content partnerships that transcend the egregious norms of product placement, creating a new standard for actual engagement by way of embedded marketing. SUBWAY AND COMMUNITYCult-favorite Community was “saved” by Subway product placement in its third season; an episode featuring references to Orwell’s 1984 saw the sandwich chain installed at Greendale Community College while ...
POPscape May 30, 2014 media & entertainment magazines movies music TV ... , pop culture across the board is getting smarter, more sophisticated, and more self-aware. The rise of Smart Pop is happening in response to a growing desire among consumers for things they can share, recommend, discuss, and dissect. To fuel the conversation that takes place at the dinner table and across social media, individuals are tuning into content that features complex storylines, well-developed characters, sophisticated humor, and some social and historical grounding—in short, content that ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... together a random mix of words to create a new status. The resultant cobbled-together posts tend toward the nonsensical, but because they’re based on what users mention most often in their feeds, friends and close followers are likely to recognize recurrent status themes and appreciate their humor. The trend is reminiscent of last year’s @Horse_ebooks craze, during which the Twitter account gained notoriety for its surreal, seemingly bot-generated tweets (though it was recently revealed that a human ...
Social Studies Dec 18, 2013 media & entertainment content marketing social media ... humorous—but not one-note.• Consider mashing up two completely incongruous cultural phenomena, past or present, into one theme.• Encourage user submissions.• Post regularly and actively to maintain attention share. - TUMBLR MARKETING - PROVIDE BRAND FANS WITH COMEDIC CHALLENGESAcknowledging that humor is a common thread among many Tumblr users, AXE US used Tumblr to build a dedicated digital platform, AXE Facescore, which invited fans to share and vote on funny photos. The images were pitted against ...
10 Gender Takeaways Sep 17, 2013 ... , Clean Up” campaign attempted to “dust off” the standing debate about who should do the bulk of household cleaning. The initiative featured a series of humorous videos instructing men on how to undertake domestic tasks, and invited men who already do housework to share their stories of why it’s “worth it.” - CONSIDER A "GENDER PIVOT" - Just as start-ups may pivot into a new niche when their existing market dries up, some bigger brands are beginning to experiment with a similarly inspired “gender ...
Perfect Boyfriend Sep 16, 2013 ... Women are crafting social media fan fiction that depicts their ideal male companions through the lens of humor.Women have traditionally looked to romance novels and romantic comedies for representations of the perfect man. But in the age of social media, they are instead reading (and building) Tumblrs about him. In a twist on fan fiction, these visual blogs present over-the-top depictions of today’s dream mate, and thus provide an outlet for women to fantasize about a nonexistent romantic ...