Retail 2.0: A.I., AR & VR Jun 20, 2019 ... Innovations in A.I., AR, and VR are improving the retail experience, presenting an opportunity for brands to take advantage of the customization and story-telling opportunities that such technologies provide.Young consumers have grown up steeped in technology and expect brands to be constantly innovating as a result. Gen Ys and Zs have seen what a difference tech can make in their lives and are eager to see more of it, especially when it comes to retail and shopping. In fact, the majority of ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... Social discovery and online payments are evolving to make the shopping experience more frictionless, particularly for Gens Y and Z, who are accustomed to instant gratification and desire innovations that save their time.When it comes to shopping, young consumers want their mobile devices to do more than just serve up the items they search for. They expect brands to be continually innovating, particularly when it comes to seamless discovery and frictionless payments. Just as brands see a lift in ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... and vendors. Guests had exclusive access to purchase products from companies like Rothy's, Aviator Nation, and Sold Out. PopSugar's SVP of creative development and innovation referred to the event as "fitness meets shopping meets Instagram playground meets concert." FounderMade Consumer Discovery Show This event, which is held twice a year (once on each U.S. coast), is something of a modern day trade show. Brands apply to be included, and the show accepts those that are innovative, purpose-driven ...
Next Gen Brand Loyalty Mar 22, 2019 ... to desire consistency whereas Ys and Zs are more apt to demand innovation (see The Innovation Outlook). “I want consistency,” one 59-year-old female said in our focus group, “that’s what keeps you coming back.” Boomers and Xers grew up in a time when the brand was still in control, and therefore they expect brands to maintain steadiness in their products and services, providing their customers with an offering they know and trust. On the flip side, Ys and Zs are accustomed to a world in which ...
Fear Factors Mar 19, 2019 ... disrupting industries that they view as broken, especially when it comes to sustainability. This tendency to disrupt has garnered backlash from older generations. However, in Ys’ minds, they’re improving industries that were flawed or in need of innovation. And from a consumer standpoint, Ys are leveraging their spending power to demand change. With the knowledge that youth believe that companies, and not the government, have the power to change the world, brands across all categories can support causes ...
Shop Talk Mar 17, 2019 ... ” form of shopping. Even though they’re more likely to conduct their shopping online than Xers and Boomers, online shopping hasn’t changed much since its inception, and as generations known for disruption, this lack of innovation is boring them—which goes hand-in-hand with their desire for more immersive retail experiences IRL. One issue with online shopping is that it’s a solo activity, done behind the shopper’s screen. To remedy this, independent apps are emerging to socialize online shopping ...
Multigenerational Marketing Tips Mar 15, 2019 ... . Consider how your brand can be a source of aid not only through what you sell, but also how consumers interact with your brand online and off. Consumers appreciate any effort brands take to eliminate pain points, particularly when it comes to saving them time and energy, and they consider this a fundamental part of innovation.Thoughts For Implementation: How can your brand make navigating its products and/or services easier? How can it provide more curated recommendations? How can it simplify the ...
The State Of The Sub/Urban Dec 15, 2018 ... . Brands will need to adapt to shifts in infrastructure and city/town planning that impact consumers' needs in urban and suburban environments, as well as help create the innovation in these places to make people's lives better.BRAND IMPLICATIONSYoung people are looking to brands to enhance the quality of life in cities and suburbs, making the former less overwhelming and the latter more vibrant, with greater amenities. Brands have the ability to transform these two environments, bringing the best of ...
Global Home & Away Trends Dec 03, 2018 ... system, and increase the chance that participants will secure a job, an important metric in a country where half of young people are unemployed. Moreover, these clubs encourage youth to work toward solving problems within their own community, strengthening their ties to, along with the future of, their communities. - China: Sharing Economy Furthering Tech Innovation - China’s sharing economy, which encompasses products and services that are rented rather than owned, grew by 47% in 2017, an ...
Tricks Of The Trade-Off Sep 23, 2018 ... simultaneously presenting others. Consider how technological innovations provide greater convenience but can also lead to digital overload and decreased human connection. In today's world, where the rate of innovation has accelerated to breakneck speed and modern youth expect brands to constantly offer newness, the drawbacks of innovation are also highly apparent in the course of everyday life; eight in 10 young people (84% in the UK and 82% in the U.S.) believe that with any innovation, there's always some ...