Over Stimulation Sep 20, 2019 ... vacation spots are starting to tout their lack of cell reception and WiFi, while digital detox "retreats" have sprung up around the world. ASMR videos are another way young people are choosing to relax and resist stimulation; and even the return to physical books shows how modern youth pushing back against constant screen time (although, ironically, Instagram hashtags are helping to fuel the revival of indie bookstores). As consumers are bombarded with ever more products, Ys and Zs are increasingly ...
High Society Sep 17, 2019 ... promise of a respite from daily stress—all in a convenient can. - READY-TO-DRINK CBD BEVERAGES - RecessTaking inspiration from modern youth’s obsession with Instagram-worthy seltzer water, Recess provides consumers a new way to sit back and relax with a cold beverage. The sparkling water comes in aesthetically pleasing pastel cans and is available in three flavors—Peach Ginger, Pom Hibiscus, and Blackcherry Chai—and contains a combination of CBD and three adaptogenic herbs, ginseng ...
The Future Of Experiential Retail Jun 24, 2019 ... pop-ups to experience the products they’ve heard about or seen on social media in a tactile way, and if they can snag freebies or get a cute picture for Instagram in the process, that’s a bonus—not their sole aim. - Brands Creating a Physical Touchpoint Through Pop-ups - New York Magazine New York Magazine created an IRL touchpoint for The Strategist, its online, editor-curated e-commerce recommendation website, by launching a pop-up called I Found It At The Strategist last December. The ...
It's A Mall World After All Jun 23, 2019 ... Instagrammed—even down to the bathrooms. Consumers have the opportunity to shop wherever and whenever they want at the push of a button, so malls need a new way to draw shoppers in. Still, over the past year, 27% of UK Trendsetters and 26% of those in the U.S. say they are hanging out more in stores and malls—but it's likely that this is reflective of spaces that are already reimagining retail and delivering memorable experiences for young consumers. WHAT A SHOPPER WANTSWhen thinking about the ...
How Can I Help You? Jun 22, 2019 ... does more than just respond to customer complaints: they collaborate with the brand’s marketing team and advise on product development decisions, a feedback loop which ultimately drives customer retention and conversion. Where Glossier excels is its online human-centric online customer service, which occurs through social media channels like Instagram, Facebook, and Twitter, as well as email, FaceTime, and the phone. Glossier’s highly-responsive team of customer service editors use a “friendly ...
The Direct Connection Jun 21, 2019 ... community around the brand. For example, the makeup startup Glossier has invested much of its resources into its team of customer service representatives called the gTeam. This team made up of about 30 editors are the voice of the brand, responding to customer inquiries across all forms of communication—from social media platforms to email to Facetime—with the same candid banter one would have with a friend. When it comes to the company’s social media platforms, specifically its Instagram ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... responding by making it easier for consumers to discover new products and then buy them without ever leaving the site. Instagram in particular has embraced this ideal with the rollout of Instagram shopping, which functions as a virtual mall, allowing users to browse countless looks from a variety of brands. The platform’s shopping initiative grew with the launch of Instagram Checkout, a function that lets consumers purchase items without ever leaving the app. For a visual-driven platform, the evolution ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... and vendors. Guests had exclusive access to purchase products from companies like Rothy's, Aviator Nation, and Sold Out. PopSugar's SVP of creative development and innovation referred to the event as "fitness meets shopping meets Instagram playground meets concert." FounderMade Consumer Discovery Show This event, which is held twice a year (once on each U.S. coast), is something of a modern day trade show. Brands apply to be included, and the show accepts those that are innovative, purpose-driven ...
Tech Truths Mar 21, 2019 ... their homes.I set a limit on my Instagram. It’s so easy to spend two hours on Instagram just looking at other people and what they're doing. So I will limit myself to 30 minutes on Instagram a day.LAYLA, 26, NYI try to keep my phone down as much as I can and enjoy the people I'm with and enjoy the moment. So I don't use tech as much as I did in years past.RYAN, 24, CTTech-Driven Behaviors: Aside from needing technology to perform day-to-day tasks, Ys see it as necessary today to be constantly ...
Breaking Bad Mar 20, 2019 ... , regardless of how they identify on the gender or sexuality spectrum.2017: Pre-Fall 2017 Campaign With All Black Models After getting called out specifically for their lack of casting diversity at BoF’s VOICES, Gucci cast only all-Black models for its Pre-Fall 2017 campaign. To amplify their new shift in brand direction, Gucci released nine audition videos from the models—who had been street-cast rather than selected through a traditional modelling agency—on the brand’s Instagram and Twitter ...