Innovation Halo Sep 21, 2018 ... For modern youth to regard a brand as innovative, it must continually demonstrate that it's evolving, causing all brands to function in beta and frequently embrace newness, even if they've found something that works well. Modern youth are the first generations who are accustomed to constant newness. Whether they're scrolling through Instagram or shopping on Amazon, they're used to always seeing something different and fresh. When they look at their mobile phone and there isn't a ...
Data Mine Sep 19, 2018 ... location on Snap Map, but often it’s as simple as agreeing to an app’s terms and conditions or allowing a website to track cookies, which the majority of youth (61% in the UK and 53% in the U.S.) say they generally don’t pay attention to. In order to use the tools they want to use in their day-to-day life, be it Snapchat, Instagram, Google, or Venmo, young people understand that they’re willingly signing over their personal information, and they’re not all that concerned about it because they’re so ...
Digital Wellbeing Movement Sep 18, 2018 ... plans to create a Ledger of Harms to guide tech engineers who have concerns about the technologies they are building and will include information on how to make products healthier. - Social Media Features To Curb Mindless Scrolling - Instagram’s “You’re All Caught Up” Feature In an effort to prevent users’ prolonged scrolling from becoming detrimental, Instagram has rolled out a new feature that lets people know when they've seen all the posts in their feed from the past two days. The feature does ...
Humanology Sep 17, 2018 ... others) and the vulnerabilities and inconveniences that come with it, with 68% of young people in the UK and 63% in the U.S. saying they often use technology to avoid in-person social interactions. Additionally, social media platforms such as Facebook and Instagram, meant to enhance relationships, are simultaneously contributing to people’s feelings of FOMO and loneliness, with four in 10 youth in the U.S. and UK saying they think that technology creates isolation. Social media can create an illusion ...
Future Of Fashion & Retail Sep 13, 2018 ... platform.Instagram According to multiple media outlets, Instagram is reportedly developing a seperate app specifically for shopping. IG Shopping would allow users to browse businesses they follow on Instagram and make purchases directly from the app. Ahead of the app launch, Instagram has been rolling out features that allow users to buy merchandise straight from posts and more recently from Stories via stickers that buyers can tap to make purchases, as well as adding a Shopping tab to the explore ...
Future Of Food & Beverage Sep 12, 2018 ... has been Instagram bait in recent years—and even taste in an effort to maximize one's time for other purposes. As four in 10 Trendsetters are interested in trying a product designed for optimal human nutrition (e.g., Soylent, Ample) and 74% of Trendsetters in the U.S. and 71% in the UK would rather eat food that provides optimum nutrition than food that is pretty, we foresee increasing consumer interest in ready-to-drink meals—and a whole new meaning to the term ‘fast food.’Sated ...
Global Culture Marketing Tips Jun 25, 2018 ... taste. Brands across all categories stand to benefit from having a design-forward presence, both in the digital and physical realms, as this can provide coveted social currency to young consumers who want to share it as part of their personal brand. In taking a design-forward approach, brands need to ensure that the aesthetic is consistent with their style and ethos. Benefit's Hello Happy House On June 29 and 30, the cosmetics brand Benefit hosted an Instagrammable activation in ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... 2017, Nike’s CEO released an official statement condemning the president’s actions; British fashion designers Vivienne Westwood and Alexa Chung posted their political viewpoint to vote against Brexit on Instagram in 2016; and leading up to the 2017 election in France, the chairman and chief executive of LVMH publicly expressed support for Emmanuel Macron and the creative director of Balmain posted a picture of Macron on his Instagram. The fashion industry is making their message loud and clear, and ...
Culture Spotlight On China Jun 19, 2018 ... associated with fitness. High-end gyms, including Crossfit Slash and SpaceCycle, are finding much success with young people in cities such as Beijing and Shanghai. Meanwhile, fitness-focused apps that allow youth to post pictures of themselves are booming. One of these apps, Keep, features an Instagram-style social media component that encourages people to share fitness photos of themselves with others, while giving brands the opportunity to reach this new class of fitness fanatics. Fitness brands ...
Culture Spotlight On South Korea Jun 16, 2018 ... keep up with popular culture by looking at social media (e.g., scrolling through Facebook, Instagram). Women (56%) are more likely than men (34%) to stay up-to-date with popular culture through social media channels. Another avenue for keeping up with culture in South Korea is by watching TV shows online/streaming, dominated again by women, as well as those aged 22-34. One-quarter of youth also follow the news (print or online) to keep up with popular culture in South Korea.Which of the following ...