Global Gaming Trends May 31, 2018 ... way to just pass the time, and such games offer a coveted outcome, whether it’s earning money, social cred, or tools to use in future games. Such live games combine aspects of gaming, TV streaming, and original content, providing perks of entertainment and an interactive interface for young people to engage with; users can play a game, be entertained by a host providing unscripted commentary, and often chat with other players at the same time. Appointment gaming in the trivia category in ...
Global Digital Trends May 30, 2018 ... recover from the digital overload they frequently experience. From self-help podcasts to celebrity talk shows to true crimes series, podcasts across all genres are being elevated with the help of advertisers that are capitalizing on the success of the budding medium. According to Interactive Advertising Bureau, U.S. podcast ad revenue reached $314 million in 2017, which is an 86% increase from 2016, and is forecasted to reach $659 million by 2020. Midroll, a podcast content company, reported that its ...
Global Food & Beverage Trends May 28, 2018 ... interactive Glenfiddich Virtual Infinity experience let visitors sample the brand’s three Cask Collection whiskies and write their own 3D tasting notes within a virtual world. Guests were encouraged to identify the key tasting notes of each expression before putting on their VR headsets, at which point they were virtually transported to Glenfiddich's warehouse in Scotland to watch how the magic happens.Macallan When visitors to Baptiste & Bottle in the Conrad Chicago Hotel in Illinois order the ...
Global Art & Design Trends May 26, 2018 ... . Museum of Illusions Expanding to 13 countries—Austria, Canada, Croatia, Germany, Greece, Malaysia, Netherlands, Saudi Arabia, Serbia, Slovenia, Oman, United Arab Emirates, and the U.S.—the Museum of Illusions provides visitors with an experience that makes them question their perception through puzzles, illusions, and interactive exhibits while providing ample opportunities for a trippy Instagram pic.AN ABOUT-FACEPortrait mode is more than a camera setting on ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... Youth are giving rise to a new type of educational festival that's centered around brands teaching consumers about their business philosophies and practices while offering an interactive experience. As young consumers are frequently in search of notable things to do, meaningful ways to connect, and educational and professional social experiences, they're increasingly looking for brands to share their expertise via in-person events, during which they can come together with the people behind the ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... content isn't just relegated to the digital space; they're also looking for entertainment in the real world that enhances their mental wellbeing. Brands can host installations, gallery-like spaces, and interactive events that help consumers feel relaxed by being around their brand and its products. - Calming ASMR Advertising - Dove Mars-owned Dove Chocolate is a leader of ASMR ads, having released two spots in China several years ago which include specific ASMR triggers like unwrapping paper and soft ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... -based event discovery platform FeverUp has hosted ones recently for Stranger Things and Game of Thrones, while entertainment brands are also creating such as an interactive marketing tactic; Google and Netflix teamed up for a Stranger Things scavenger hunt in NYC, as did Netflix and Blue SkyTV in Canada. All told, any entertainment brand can create a fitness element, and in the future, such may even become a part of Omnitainment that furthers consumers' consumption of content. EXERCISE GETS ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... sober socializing (see UnWasted Time), but rather, participating in activities they wouldn’t do often and/or experiences that aren’t always available, from food festivals to interactive screenings (see IRL [In Real Live]) to outdoor excursions. Moreover, going big doesn't have to be loud and garner large crowds—both of which can be off-putting to youth who are seeking a tamer social life than previous generations (see The Age Of Innocence)—it just means doing something different than ...
Anti-Social Media Dec 13, 2017 marketing media & entertainment social media ROI (Return on Image) ... enticing channel surfing alternatives, like a mobile and more personal version of reality TV. Despite the fact that Stories and relatively new platform features like polls and filters create a more interactive experience for the user, many young people feel that, in general, social media feels more passive than it used to and less conducive to connecting. Young people, including Trendsetters, are doing more observing than posting; six in 10 in the U.S. and UK say they tend to do more lurking and ...
Job Search Party Sep 21, 2017 career apps networking social media ... become a standard non-event, so too have typical online job boards and social media ads. New apps have turned online shopping into a more interactive experience, and the same is happening with online job hunting (see examples). Some apps engage users with a swiping interface, resemblant of popular dating apps; companies are getting more creative with their social media recruitment, using Facebook chat bots and Snapchat applications; A.I. is being incorporated into the job fulfillment process (VR is ...