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Macrotrends

Have Guidance, Will Travel

... to Morocco next April, will welcome guests to the brand’s new Equinox Hotels.West Elm Earlier this year, home goods retailer West Elm launched West Elm LOCAL Experiences, continuing the brand’s investment in creative communities and local economies. Participants are invited to engage with artists and craftsman in unique experiences, learning knowledge or skills reflective of the local culture and/or craft, making it particularly appealing to those visiting the area.New York Times Urban Adventures ...

Innovation Halo

... , whether tweaking a process, adding a small new element to something existing, or removing an obstacle that is a pain point. Young consumers crave innovation, as well as the chance to know the behind-the-scenes of a product or service, and who was involved. Brands should regularly promote their innovations—throughout various steps of the production process—in order to boost consumer perception and emotional investment.  - Masters Of Frequent Innovation ...

Future Of Food & Beverage

... grown in a lab rather than harvested as a byproduct of force-feeding ducks and geese until their livers balloon up to 10 times their normal size. The company aims to have an undisclosed lab-grown product on the market by the end of the year and is additionally working on producing a cultured chorizo and a cultured chicken nugget.Memphis Meats Earlier this year Tyson Foods acquired a minority investment in Memphis Meats, a “cellular agriculture” startup that grows beef, chicken, and duck meat from ...

Eco Chic

... U.S., and recently announced a $20 million investment to open physical stores.Stella McCartney x The RealRealThe RealReal established National Consignment Day as an official holiday, henceforth taking place annually the first Monday of every October. In celebration of the new holiday, the company announced a strategic relationship with Stella McCartney, the first luxury lifestyle brand committed to sustainability.Toni Garrn x Vestiaire CollectiveTo raise funding for boarding houses for girls in ...

Culture Spotlight On Indonesia

... Indonesian Agency for Creative Economy is creating new policies, such as allowing 100% foreign investment in the local film industry. LGB-TV: LGBTQ Media Portrayals Are LackingIndonesia is drastically behind other parts of the world when it comes to LGBTQ rights, so much so that a culture of hostility towards these individuals still exists. This treatment has been rising over the past year and a half as the government faces pressure from right-wing Islamic groups, as reported by The New York ...

Global Food & Beverage Trends

... ., which is seeking a future where DNA and artificial intelligence can digitize an individual’s tastebuds—big brands can take part in the trend, too. Campbell’s Soup invested in Habit, but even without a big investment or a DNA component, brands can tap into the desire for personalized options by offering customization in other areas.DNAFit UK company DNAFit uses a cheek swab to test 45 gene variants and provide insight into three lifestyle components: fitness and diet, sports, and ...

Global Fashion & Style Trends

... a Facebook group named Pantsuit Nation where members focused on women’s rights, among other social justice issues. Imbued with a new power divested from each individual wearer, the many reinterpretations of the suit feel at once modern, protective, and dynamic. The purchase of a suit in and of itself is an act of protest against the epidemic of cheap, hyper-trendy, and ultimately throwaway fast fashion, especially as the suit is an investment. It’s also impossible to ignore the efficiency ...

Global Art & Design Trends

... in Germany (57%), South Africa (53%), the U.S. (52%), and France (50%) actually prefer the small lesser-known art/design galleries/museums. Additionally, young people are looking for the biggest experiences that get them the greatest possible return on investment; going to a traditional museum doesn’t provide the same photographic possibilities or inspire the same envy as going to an Instagram museum. As these Instagram museums continue to rise in popularity, brands need to be wary when trying to ...

The Self-Improvement Revolution

... highly focused on the investment they can get for their purchases—and nothing promises a better use of one's money than products that can make them a better version of themselves.Meanwhile, the self-improvement revolution varies among each generation and their current life stage. While most Zs are currently in their schooling years, they aren't just trying to improve themselves academically; they're also trying to figure out how they can grow into the best version of themselves, including ...

The Malevolution

... opportunities (see The Gig Is Up), more men are considering crafting a wardrobe to be a worthy investment of time, money, and energy.As young men continue to pursue betterment through self-reflection and self-care, brands can earn their loyalty by speaking to them as the nuanced group they are rather than rely on tired stereotypes of beer-drinking bros. Brands can offer platforms to help them develop personal skills, elevate their aesthetic, or connect them with communities of like-minded men for ...