Gen Z State Of Mind Jun 26, 2017 career education family gen z home money social life ... , many Zs are reconsidering college/university as they feel work experience is the more worthwhile form of education; only 40% in the U.S. and 31% in the UK want to complete an undergraduate degree at a college or university. While this may seem shocking to older generations, Zs are carefully weighing the return on investment and increasingly finding that college/university doesn’t propel people forward in their careers as much as experience—only 43% of Zs in the U.S. and 30% in the UK feel ...
The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... how much money matters to them, as well as their keen ability to identify financial opportunity. As they’ve grown up engaging in the resale economy, they’ve become highly conscious of supply and demand, and they understand how to take calculated risks; they consider the resale value of a product before buying it, determining how to obtain the biggest return on investment. In fact, an 11-year-old boy in our focus group revealed how one of his classmates rushed out to buy several of street wear ...
Social Live Jun 20, 2017 gen z social life technology friends social media ... when they have a buffer of a screen. Zs also appreciate the passivity of live hangouts because it doesn’t require as much of an emotional investment. They don’t have to plan ahead to coordinate their social lives, but rather, they can just open their apps and see who is around to chill then and there. This doesn’t feel as needy as socializing on social media; users can be on their own schedule and if others want to hang out, they can jointly decide to do so. They still coordinate get-togethers on ...
The Democratization Of Sports Mar 28, 2017 marketing media & entertainment social media sports TV ... can adjust their business model to meet the expectations of young consumers, sports leagues are instead focusing on furthering their current TV-centric approach. For example, MLB has been implementing rules to incrementally shorten the game. However, shaving off a few minutes here or there doesn’t significantly change the investment required to watch a game when average times still run to nearly three hours. Conversely, some leagues are making games longer by adding in more commercial breaks ...
Video Game Time Mar 22, 2017 gaming competitions eSports ... ingrained in social culture the way traditional sports have. Currently, the genre is lacking a poster child: X Games and skateboarding had Tony Hawk, who not only provided an attractive face to further public interest but also a business savvy that encouraged financial investment. The various eSport games need breakout stars to elevate consumer attention. In addition, offering such a range of games and formats adds confusion for a newbie trying to understand eSports because all games are lumped into the ...
Leagues Of Their Own Mar 21, 2017 play eSports sports ... , particularly among Millennial males, with talks of it even becoming the new Nascar . When Drone Racing League held its first event in December 2015 at the Miami Dolphins’ Sun Life Stadium, it drew in 40 million viewers and was later available for streaming as a three-part series across YouTube, Twitch, and Epic TV, further demonstrating how the sport is focused on reaching young fans. Drone racing has since attracted major brand sponsors, $12 million in investments, and is televised on ESPN . Similarly ...
Play The Game Mar 15, 2017 community play sports ... older in their quest to challenge themselves and be well-rounded, but it can be a big investment to try a new sport and not necessarily the most welcoming arena.WHERE BRANDS CAN PICKUP GAMESBrands can alleviate some of the problems with the current state of play that Ys and Zs are confronted with by offering more outlets and communities for them to play sports; more than half of young adults (59% in the UK and 55% in the U.S.) and more than seven in 10 Trendsetters (79% in the UK ...
Marketing Tips Mar 13, 2017 marketing play sports ... These marketing tips and examples serve as a playbook for engaging young generations around sports.Gen Ys and Zs don’t regard sports as merely a category; it’s integrated into their lives even if they aren’t the most diehard fan or athlete themselves. With the democratization of sports, young adults feel a greater sense of investment in the industry than ever before, and brands, too, should invest their time and money in this arena to engage them. About half of young people believe that in the ...
Scene Stealers Dec 08, 2016 media & entertainment media & entertainment media & entertainment media & entertainment celebrities celebrities celebrities celebrities movies movies movies movies TV TV TV TV ... possible and how they’re spending much time re-watching entertainment to uncover more (see Re-New). All told, they want to be experts on the entertainment they love, and the ultimate way to achieve this is by obtaining insider context around content from its creators. Additionally, youth consider it a significant investment to consume entertainment today, so they want to truly get the most out of what they’re committed to. Youth are panicking when they’re almost done watching a TV series ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... seeking to free themselves from the hassle of hunting for the latest notable entertainment and are driving a countertrend as they long for stories they already know they like. Despite young generations’ admiration for content that’s original, unexpected, and innovative, they’re choosing to view old, dependable entertainment that they’ve seen before, as well as works that are reinvented or deliver the story in new ways. This requires less of an emotional investment than uncovering and consuming ...