Epic Entertainment Dec 02, 2016 media & entertainment social media ... content.Young consumers look to all brands to provide captivating entertainment, not just traditional advertising. Brands should consider partnering with entertainment players and creators to produce exceptional entertainment that can elevate their brand’s image.Young creators can have epic-level ideas without the epic-level budgets to pull them off. By tapping young consumers who “think big” to contribute to their campaigns, brands can help to ensure their investment resonates as a shareworthy spectacle ...
(Ana)logging Off Dec 01, 2016 media & entertainment board games books music ... and curate a collection, rather than having simply clicked to access digital content, and therefore, it feels more special. Young people in focus groups noted that it’s a point of pride to have analog media and display it. Consider how it’s not very share-worthy to post a photo of one’s digital music or ebook library on social media, but with physical entertainment, youth can artfully arrange and show off these items to their friends and followers. Moreover, it says a lot about youth’s investment ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... intelligence in that purchases shared reflect what they believe to be truly worth the money. Likewise, they are striving to not pass judgment on their peers’ spending habits or decisions—though sometimes they can’t help themselves—because they regard open-mindedness as a central value. With more young people prioritizing the purchase of so-called investment pieces, displays of such transactions could be considered a way to broadcast one’s intelligence, no matter how crassly consumerist it may ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... UK, Zs are more likely to feel guilt, 47% v. 35%. It should be noted that Gen Z’s divestment motivations are more expansive than the de-cluttering goals of Ys. They are creating a Zconomy in which they are looking at the items they purchase as investments to be traded and resold to offset their cost; hence, they are refreshing their possessions by rotating products in and out consistently. Supreme, in particular, is a brand mentioned frequently by teen Zs who admire its worth in the secondhand ...
The Customer Isn't Always Right Sep 15, 2016 retail civil rights customer service shopping ... definitely say that the shop shouldn't allow them to purchase anything and turn them away. That's not the type of person you want advertising your brand. RACHEL, 24, UKBrands and their customers have been developing an increasingly close connection, as Cassandra has detailed in recent years (see Brand Friends Forever and The One). As the brand-consumer relationship has evolved, both parties have felt a sense of partnership and investment in each other; they are a cooperative community ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... salad chain over others in the first place. Similarly, a 25-year-old female noted how she likes that Chobani’s NYC café has a limited number of specialty creations with add-ins and toppings, but when designing her own there, she’s filled with doubt. These worries are even more evident when it comes to material goods since they’re more tangible, lasting reminders of purchase regret.As youth approach spending with an investment mindset, they’re hesitant to buy anything unless they’re confident that ...
ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... $1.99 to download a single because they deem a live event with others a worthier return on their investment. The same goes for pricey boutique fitness classes. Whereas in the past, luxury fitness meant private sports lessons and personal trainers, today, Ys look to wellness as an essential source of community. They are embracing such expensive pursuits in order to feel a sense of belonging, not just to improve their personal health (see The Community Well).Luxury seems to be increasingly about ...
Shop Right Jun 17, 2016 parenting retail brick-and-mortar experiences shopping On/Off ... . Shoppers will appreciate these stress-free touches whether or not a child is in tow. Parents seek escapist shopping moments. Incorporate interactive elements or sensory experiences into a store that shoppers of all ages can enjoy, making the store feel like an aspirational “destination” worth the investment of time and money to make the trip. Parents want online shopping to be convenient above all else. Make the process easier for them by eliminating superfluous steps in ...
Parental Advisory Jun 15, 2016 family parenting spending children ... to evaluate decisions, but they’re also more likely to have the experience necessary to do so because their parents are instilling them with the skill from an early age. As Cassandra found in recent Gen Z research, these children of Ys have been taught to consider needs versus wants and to think carefully about how much items cost and if they’re worth the investment. Their parents have tasked them with making decisions—under their guidance—and as a result, they are listening to their ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... good. His Social Entrepreneurship Fund, which has already made 11 investments, helps early-stage startups with a core social mission get off the ground. ...