UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... only non-alcoholic beverages earlier this year. More than 2,500 people attended to try alcohol-free craft beer, wine, low-sugar soda, and mocktails from expert mixologists.SpiritFest A multi-day festival in South Africa, SpiritFest features yoga, music, and dancing, without substances. It actively promotes itself as a drug, alcohol, smoke, and attitude-free event. Daybreaker The popular morning dance parties, where attendees drink coffee and juice instead of alcohol, began hosting campus ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... regard “natural” forms of sugar, like fructose found in fruit juice, as healthy even though the effects on the body are largely the same as soda. So, while they’ll avoid taboo beverages like soda and frowned-upon fast food restaurants like McDonald’s, they’re by no means health nuts; only 32% of Zs in the U.S. and 27% in the UK are making efforts to eat healthier. To wit, Doritos and Oreos rank among the brands they deem coolest. While clever marketing from these brands plays a role in this ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... dedicated to her late husband where visitors could see the author’s office, art, book, vinyl collections, and handwritten notes, even eating the breakfast he used to consume every day: grapefruit, scrambled eggs, juice, coffee, and Jell-O with fruit topped with gin and Grand Marnier. - 3. Brand Museums - All brands, even those that aren't entertainment creators and distributors specifically, can build a destination for consumers to visit. Youth are drawn to such places as they’re seeking more live ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... rise of boutique fitness classes, it’s not uncommon for Ys in certain urban locales to spend upwards of $35 on a single class, multiple times a week; the same goes for twice-daily habits of $5 lattes and $10 juices. Voyeurs of such expenditures are quick to do the math, but are less quick to judge for such indulgences because they are typically shared alongside more financially modest practices, like doing one’s own taxes, commuting by bike, or abstaining from nights out in favor of nights in. In ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... nature. Fine dining establishments feel like stodgy, elitist, and unwelcoming places where youth will feel judged for trying to obtain photo-worthy food experiences. In response, they’re embracing more affordable luxury experiences, from premium coffee beverages and cold-pressed juices to dishes at curated food halls and “it” desserts. While these items are still a splurge, many more people can get a taste of them and on a more frequent basis. I tend to spend a good amount of money on food both ...
Office Space Sep 17, 2016 community retail brick-and-mortar coworking spaces open offices ... post-workout, whether to use their laptops, network, or have meetings. This tendency has only grown with the rise of sweatworking and the inclusion of on-site juice bars and cafés, and some are now creating official office space for their members. Further reflecting the demand for unconventional work space, there’s even a new business model taking off, in which restaurants that are closed during the day grant people access to their space during typical office hours, with startups Spacious and ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... HABITSWhen Ys were growing up, eating healthy wasn’t a major focus. Their parents tended to allow them to have whatever they wanted and considered sugary snacks, juice, and soda par for the course of being a kid. Yet, as Ys got older, having seen the obesity crisis reach a tipping point and with much more awareness about what they put into their bodies, they’ve come to consider wellness a priority. As parents, they’re ensuring that they instill healthy habits in their kids from a young age. Only about a ...
The New Age Sep 01, 2015 marketing play social life hobbies multigenerational ... place of bug juice, the dining halls are stocked with adult beverages. CANNACAMP Somewhere between a resort and a sleepaway camp, CannaCamp is a cannabis-oriented vacation spot where guests can openly enjoy the herb while doing group activities like hiking, painting, and tie-dyeing. CAMP Also sometimes called Unique Camp, CAMP is a 4-day creative conference where 200 attendees go to a summer camp environment for a curated experience designed to inspire professional success, enhance innovation, and ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... running track. Just as wellness-oriented retail environments are becoming increasingly crucial, so too is stress-free service. 60% of Ys and 74% of Trendsetters wish brands would help them better manage their stress levels, and even seemingly small changes can have a positive impact on a customer’s impression of a brand. Greeting guests with cold-pressed juice samples (as Lululemon has done), offering personal shopping assistants across all price points (as at Topshop stores), or having the checkout ...
Healthography Jun 12, 2015 design health & wellness travel bikes commuting neighborhood rural ... fitness facilities, exercise classes, juice bars or healthy cafes, and spas on-site; these are increasingly found in developments in Los Angeles (see examples). While seemingly extravagant, Ys are apt to consider wellness offerings worth the added cost since they help them become their healthiest selves (see WELLth Investors). As this generation makes an effort to keep up on the latest health and wellness movements, they expect the environment in which they live to adjust and evolve with them to ...