Life For Like Dec 14, 2019 ... posting cadence without explanation can undermine their authenticity—which is a quality of utmost important to today’s youth. In fact, nine in 10 youth overall say that when deciding to follow an influencer, it’s important they seem real/genuine. With the knowledge that youth want to populate their feeds with authentic content, brands should look to influencers as a source of inspiration and should consider how they too can craft online personas that are real and human.ONCE PRIVATE, NOW ...
Over The Influence Dec 12, 2019 ... says about society that they're able to succeed. But lately, the criticism has ramped up a notch, with accusations of fraud and abuse being piled on top of general cultural critiques. These negative stories show how a few bad apples can spoil the bunch and, for some consumers, lead to greater cynicism and more distrust of influencers overall. For brands, it's more important than ever to understand the influencer landscape and know where the minefields are and how to avoid them. This piece will ...
Influence Buy Category Dec 12, 2019 ... wide range of opportunities for your brand to branch out into other areas where youth are known to make purchases. For example: with the knowledge that youth who follow video game influencers are more likely to make restaurant purchases, restaurant or food brands should seek out partners with video game influencers in order to tap into their following—who we already know are likely to spend their money on restaurants. ...
Tips From The Influencer Industry Dec 11, 2019 ... knowing your stuff. Being an expert makes influencers ‘stand out’ and gives people a reason to follow them, be that where they get the best pizza around the world or they how to apply their makeup. Authentic passion is also important. A brand should only use an influencer endorser if that influencer has come to love the brand organically on their own. Then the brand has permission to amplify that love.CASSANDRA: What are the specific challenges for brands in the influencer marketing space right now ...
Influencer Marketing Tips Dec 10, 2019 ... TikTok’s platform and its users’ behavior. Kind might be one of the first brands attempting to seed hive-minded behavior in this way, but this new evolution of brand-consumer co-creation is poised to grow in importance.PARTNER UPRe: The New Social Order Directive: With the knowledge that 58% of youth in the UK and 56% in the U.S., along with six in 10 Trendsetters in the U.S. and the UK (64% and 62%, respectively) say that a celebrity, influencer, or athlete partnering with a brand makes them more ...
Global Influencer Trends Dec 09, 2019 ... Influencer trends from around the world - Japan: Virtual YouTubers - In a country known for anime, it's not surprising that Virtual YouTubers, or VTubers, have risen to fame. Kizuna AI was arguably the first virtual influencer to kick off the craze in late 2016 and is now the most popular with three YouTube channels and over 2 million followers. She functions much like other YouTube stars: She posts videos of herself playing games, answering questions, and telling stories. Kizuna has appeared ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... knowledge rather than just turning on the TV to tune out her thoughts.I've been watching like a lot of good documentaries. I love good movies and stuff, but I realized I was watching a lot and not really retaining it. So I started to watch these documentaries and take notes. I try not to watch hours of stuff without it being a learning experience.RACHEL, 29, NYWe know that Ys are the self-betterment generation, a topic that Cassandra has explored in an entire dedicated report. Ys’ tendency towards self ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... consumers are using their voices, both online and IRL, to call out perpetrators of bad behavior and amplify the causes that they hold dear, especially those that help them mitigate their negative emotions and experiences and create an environment in which everyone feels seen and valued.WHAT BRANDS CAN DO ABOUT ZS’ EMOTIONAL BURNOUT: With the knowledge that Zs are experiencing emotional burnout that contributes to poor mental health, brands across all categories can use their voices to show support for ...
Always Be Hustling Sep 21, 2019 ... mesmerized by popular YouTubers and the level of success they’ve achieved. Yet, the way Zs see YouTubers aligns with how they approach hustling: they don’t think having that kind of reach and notoriety comes from luck of being discovered, but rather that YouTubers work super hard to achieve their success. Zs know that hustling is an enormous amount of work and they’re realistic about how much work goes into a successful hustle. They know that there’s a mountain of hard work behind the success they seek ...
Over Stimulation Sep 20, 2019 ... push a narrative that celebrates busyness, urging consumers to be in constant motion, but some brands are wising up to the fact that modern youth’s attitude toward such messaging has shifted given their state of burnout. With this knowledge, brands are rewriting the script by creating ads that celebrate rest and relaxation. As part of its "Make It Chill" campaign, several Coors Light ads focused on the appeal of relaxing at home alone (with a beer, of course). Coors explicitly stated the reasoning ...