Free For All Sep 19, 2019 ... productivity and broaden their knowledge, brands should create content and messaging that helps these consumers maximize their productivity rather than burdening them and taking up their precious time.ZS’ FREE TIME = A GENUINE BREAKUnlike Ys, who feel apologetic for taking free time, Zs recognize the need for it. As a generation, Zs are highly self-aware and realistic, making them more likely to know what they are and aren’t willing to sacrifice when it comes to work or school—and genuine time to ...
High Society Sep 17, 2019 ... water-soluble oil. Cuvée created this cold brew to provide consumers a beverage that combines the benefits of hemp oil and the power of caffeine.HellionChicago-based coffee brand Hellion has created a new CBD-infused bottled cold brew. The CBD in the cold brew is meant to complement the caffeine in coffee by counteracting the jitters and anxiety associated with caffeine consumption. Flower Power Coffee Co.Chef Leighton Knowles, known for bringing New York its first CBD-infused dinner event, teamed ...
No Money, More Problems Sep 16, 2019 ... , aged 28 and from Kansas City, told us, “One day it all just hit me and I had a complete emotional breakdown on campus, and then I left and didn't continue my degree. I just didn't know where I was anymore, why I was there, why I was working so hard anymore, or what I wanted in life. I realized I just racked up a ton of money in a degree that I'm not even sure if this is really what I wanted to do, and a lot of it was my parents' pressure to go to school and without me really knowing what it was I ...
The Future Of Experiential Retail Jun 24, 2019 ... concept of experiential retail. I shop in store if I know I have the money for something a bit more expensive and definitely new in terms of style. I shop online when I need something quick or generic that I know I can get shipped quickly. In store is more of an experience and journey whereas online is about quickness and ease of access.BRANDON, 29, CAIn an ideal world, brands could easily incorporate both frictionless AND experiential concepts into their online and offline retail strategies. Brands ...
It's A Mall World After All Jun 23, 2019 ... space and residential buildings—is using the moniker “vertical retail space” in an effort to distance itself from the old school mall. Other shopping destinations like The Grove in LA and Easton Town Center in Columbus are known by their names, rather than the monolithic "mall" title. This provides an opportunity for shopping destinations to rebrand and differentiate themselves, particularly when taking local traditions and preferences into account.For previous generations, the mall was seen ...
How Can I Help You? Jun 22, 2019 ... Trendsetters in the U.S. and about two in five in the UK say their opinion of a brand has been influenced by a review even when they don’t know the reviewer. Whether it be through reading online reviews, watching a YouTube review video, or following a brand’s interaction with a consumer on social media, young people are privy to every detail of a consumer’s interaction with a brand and therefore have high standards when it comes to customer service. The impact that customer service reviews can have on ...
The Direct Connection Jun 21, 2019 ... customer feedback they receive through their social media channels, which they can use to improve their products/services or inform their business strategies. Glossier is known for involving customers in its development decisions. And when customers took to their social media platforms beseeching the brand for an eye cream, the brand answered with the launch of their lip and eye plumping cream, Bubblewrap, and even used screenshots of followers tweets to tease the new product via Instagram Stories ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... while this tech is exciting for brands to use in ads or retail displays, experts are keeping an eye on how it's deployed more broadly. AUGMENTED REALITY IN RETAILWith so many retail options at their fingertips, young consumers have learned to do their research. They like to be strategic about purchases before they open their wallets, which means knowing how an item is going to fit or if it will complement something they already own. AR slips nicely into this space, since it dramatically expands the ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... known for the vast array of unconventional health and wellness products it champions. Its summit, In Goop Health, is an extension of the brand, with panels, fitness classes, energy workshops, and meditations. But, as with the site itself, retail plays a big part: the pop-up shop on site features everything from supplements to vibrators to beauty products to books (some of which are Goop-created products, while some are made by outside companies). The summit, which has been hosted in New York, Los ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... drops. To wit, the launch of Fenty, LVMH’s history-making venture with pop star-cum-makeup mogul and fashion icon Rihanna, is just the latest (and highest profile) brand to release its products on a “drop” schedule, making its offerings truly “see now, buy now” instead of the “see now, buy six months from now” calendar the fashion industry operated on for so long (and continues to do today, after largely unsuccessful attempts at a “see now, buy now” model a few years ago). Youth-driven brands know ...