No Joy in Division Mar 21, 2020 ... See how social and political polarization is impacting how youth approach their personal relationships, their consumption of news media, and emergent cultural events.Society-at-large is increasingly polarized, which greatly affects the attitudes and behaviors of today’s youth. Between black and white, rich and poor, and young and old, consumers feel more distinct and divided than ever. When consumers identify themselves with certain labels, they divide the world into an “in” group (us) and an ...
Would You(th) Care For A Cause? Mar 20, 2020 ... changemakers. They want to know where a brand stands in the political landscape because they’re inclined to believe that their patronage or lack thereof contributes to advancing the issues and causes they care about.To Zs, abstaining from a purchase due to a brand’s political stance is less likely to make an impact politically.When it comes to active support, 68% of Ys in the U.S. and 61% of Zs say that they are more likely to support a brand if its political views align with their own. In the UK, 64% of ...
Alternative Education Mar 19, 2020 ... the materials that go into making their shoes, which to the layman may seem impossible. Rothy’s has recently opened brick-and-mortar stores and has taken the opportunity to create vibrant displays that demonstrate how plastic bottles become the shoes they sell. They take an abstract concept and make it relatable to the consumer through education. HOW TO TAKE ACTIONYouth who have championed efforts to create change have not gone unnoticed. What if brands were to demonstrate their support of youth ...
Category Lens Mar 18, 2020 ... their dollars (and pounds) to show their support. Can you provide an opportunity for Zs to be more self-directed when they wish to exercise their activism, and how can you make it easier for Ys to vote with their pocketbook? As retail pushes forward to ever more personalized experiences, how can you include customers’ values and identity as part of that personalization? What if . . . instead of your name on your custom coffee order, it also had your cause, a la Tinder example from Live, Not Buy ...
The Gender Landscape Aug 29, 2013 ... inclusive campus environment for students of all gender identities. GN PARENTINGBestselling book Raising My Rainbow by Lori Duron provides parental advice on raising gender nonconforming children. GN LANGUAGEThe UK, Australia, and Germany have all added a third, gender-neutral option to government documents from passports to birth certificates, and the instatement of gender-neutral language in legislative texts has been mandated by eight US states (most recently, Washington), with nine more considering ...
The Impact Of Influence Dec 17, 2019 ... Discover whether influencers actually possess influence or if they’re merely a channel for brands, and learn about the qualities that draw young people to the influencers they admire.Brands have always sought out those with status and mass appeal to market their goods, nabbing celebrities to feature in their TV commercials and dressing actors in their latest designs for red carpet appearances. Brands and organizations—from fashion to magazines to TV networks—held the power in ...
The Hive Mind Dec 16, 2019 ... difficult, uncomfortable topics that are packaged to get laughs but also to get the audience outside of their comfort zone. Comedians tend to stick their necks out moreso than other public figures, leaving them vulnerable to criticism in turn. Big names in comedy like Shane Gillis, Kevin Hart, Roseanne Barr, and Dave Chapelle have all recently been cancelled for offensive material, but some are fighting back against this culture of backlash. Dave Chapelle lambasted cancel culture in his latest Netflix ...
The New Social Order Dec 15, 2019 ... Trends across the influencer landscape are shifting—especially with the rise of micro-influencers who have more engaged, niche audiences—prompting brands to evaluate their specific goals when tapping into influencer marketing. The influencer economy is nothing new. For the last decade, influencers have been launching themselves into people's social media feeds, promoting a sunny, stylized version of their lives and pushing an astonishing variety of products—from sneakers and ...
Life For Like Dec 14, 2019 ... private life satisfies followers’ desire for voyeurism and entertainment, as well as the influencer’s need for catharsis, validation, and financial gain. This piece will explore the ways in which this uniquely modern social exchange is impacting culture at large: as a form of voyeuristic entertainment, a way to break down stigmas around topics that were once taboo, and a means to enact social change. For brands, there’s a lesson to be learned from influencers: modern youth expect brands to be more ...
Over The Influence Dec 12, 2019 ... says about society that they're able to succeed. But lately, the criticism has ramped up a notch, with accusations of fraud and abuse being piled on top of general cultural critiques. These negative stories show how a few bad apples can spoil the bunch and, for some consumers, lead to greater cynicism and more distrust of influencers overall. For brands, it's more important than ever to understand the influencer landscape and know where the minefields are and how to avoid them. This piece will ...